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De-influencing: how online beauty gurus get followers to trust them by posting negative reviews

Research output: Exhibits, objects and web-based outputs › Blog

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De-influencing: how online beauty gurus get followers to trust them by posting negative reviews. Mardon, Rebecca (Author); Cocker, Hayley (Author); Daunt, Kate (Author). 2023. The Conversation.

Research output: Exhibits, objects and web-based outputs › Blog

Harvard

Mardon, R, Cocker, H & Daunt, K, De-influencing: how online beauty gurus get followers to trust them by posting negative reviews, 2023, Blog, The Conversation. <https://theconversation.com/de-influencing-how-online-beauty-gurus-get-followers-to-trust-them-by-posting-negative-reviews-199223>

APA

Mardon, R., Cocker, H., & Daunt, K. (2023). De-influencing: how online beauty gurus get followers to trust them by posting negative reviews. Blog, The Conversation. https://theconversation.com/de-influencing-how-online-beauty-gurus-get-followers-to-trust-them-by-posting-negative-reviews-199223

Vancouver

Mardon R, Cocker H, Daunt K. De-influencing: how online beauty gurus get followers to trust them by posting negative reviews The Conversation. 2023.

Author

Mardon, Rebecca (Author) ; Cocker, Hayley (Author) ; Daunt, Kate (Author). / De-influencing : how online beauty gurus get followers to trust them by posting negative reviews. [Blog].

Bibtex

@misc{7216bb2146f142f4a7152d4b5fa2d69f,
title = "De-influencing: how online beauty gurus get followers to trust them by posting negative reviews",
abstract = "In a departure from their usual content, TikTok beauty influencers are “de-influencing”, telling viewers what not to buy. Offering uncharacteristically critical product reviews, many are directing their criticism at products that they believe have been overhyped by other influencers on the platform.",
author = "Rebecca Mardon and Hayley Cocker and Kate Daunt",
year = "2023",
month = feb,
day = "15",
language = "English",
publisher = "The Conversation",

}

RIS

TY - ADVS

T1 - De-influencing

T2 - how online beauty gurus get followers to trust them by posting negative reviews

AU - Mardon, Rebecca

AU - Cocker, Hayley

AU - Daunt, Kate

PY - 2023/2/15

Y1 - 2023/2/15

N2 - In a departure from their usual content, TikTok beauty influencers are “de-influencing”, telling viewers what not to buy. Offering uncharacteristically critical product reviews, many are directing their criticism at products that they believe have been overhyped by other influencers on the platform.

AB - In a departure from their usual content, TikTok beauty influencers are “de-influencing”, telling viewers what not to buy. Offering uncharacteristically critical product reviews, many are directing their criticism at products that they believe have been overhyped by other influencers on the platform.

M3 - Blog

PB - The Conversation

ER -