Final published version
Licence: CC BY-NC-SA: Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
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TY - GEN
T1 - Design for Future Retailing
T2 - Design Research Society Conference 2018
AU - Huang, Yujia
AU - Hands, David
PY - 2018/6/25
Y1 - 2018/6/25
N2 - This paper forms part of an on-going research project to critically examine how designenable city-based retailers to find new business opportunities through understandingtransforming consumer behaviour patterns and its mutual relationship with citylifestyle transformations. In relation to the threat of declining physical retail storeclosures and the importance of those retailers towards city orientated socialinteractions, design and design thinking has been identified as the strategic tool tobridge current circumstances with possible future scenarios, which could achievebusiness innovation and long-term sustainable success. The primary method of datacollection was achieved through public online review data and primary observationalanalysis with selected six retail outlets in this study to identify and examine howdesign is currently being utilised by retailers in their pursuit of innovation and newbusiness models. This study categorised four aspects that demonstrated the values ofdesign for retailers which are design for product innovation; design for in-storeatmosphere creation and services; design for enhance multidimensional interactions;and design for add social and emotional value. Further work will be through collectingmore detailed and qualitative research data to explore ways that design thinking canbe used to identify latent customer needs.
AB - This paper forms part of an on-going research project to critically examine how designenable city-based retailers to find new business opportunities through understandingtransforming consumer behaviour patterns and its mutual relationship with citylifestyle transformations. In relation to the threat of declining physical retail storeclosures and the importance of those retailers towards city orientated socialinteractions, design and design thinking has been identified as the strategic tool tobridge current circumstances with possible future scenarios, which could achievebusiness innovation and long-term sustainable success. The primary method of datacollection was achieved through public online review data and primary observationalanalysis with selected six retail outlets in this study to identify and examine howdesign is currently being utilised by retailers in their pursuit of innovation and newbusiness models. This study categorised four aspects that demonstrated the values ofdesign for retailers which are design for product innovation; design for in-storeatmosphere creation and services; design for enhance multidimensional interactions;and design for add social and emotional value. Further work will be through collectingmore detailed and qualitative research data to explore ways that design thinking canbe used to identify latent customer needs.
KW - city-based retailing
KW - design thinking
KW - experience design
KW - design for innovation
U2 - 10.21606/drs.2018.410
DO - 10.21606/drs.2018.410
M3 - Conference contribution/Paper
VL - 1
T3 - Design Research Society Conference Proceedings 2018
SP - 438
EP - 453
BT - Proceedings of the Design Research Society Conference 2018
A2 - Storni, Cristiano
A2 - Leahy, Keelin
A2 - McMahon, Muireanne
A2 - Lloyd, Peter
A2 - Bohemia, Erik
PB - Design Research Society
CY - Limerick
Y2 - 25 June 2018 through 28 June 2018
ER -