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Destination marketing and the service-dominant logic: a resource-based operationalization of strategic marketing assets

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Destination marketing and the service-dominant logic: a resource-based operationalization of strategic marketing assets. / Line, Nathan; Runyan, Rodney.
In: Tourism Management, Vol. 43, 08.2014, p. 91-102.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Line, N & Runyan, R 2014, 'Destination marketing and the service-dominant logic: a resource-based operationalization of strategic marketing assets', Tourism Management, vol. 43, pp. 91-102. https://doi.org/10.1016/j.tourman.2014.01.024

APA

Line, N., & Runyan, R. (2014). Destination marketing and the service-dominant logic: a resource-based operationalization of strategic marketing assets. Tourism Management, 43, 91-102. https://doi.org/10.1016/j.tourman.2014.01.024

Vancouver

Line N, Runyan R. Destination marketing and the service-dominant logic: a resource-based operationalization of strategic marketing assets. Tourism Management. 2014 Aug;43:91-102. doi: 10.1016/j.tourman.2014.01.024

Author

Line, Nathan ; Runyan, Rodney. / Destination marketing and the service-dominant logic : a resource-based operationalization of strategic marketing assets. In: Tourism Management. 2014 ; Vol. 43. pp. 91-102.

Bibtex

@article{b594092e2d2d4886a9937a801ebc6490,
title = "Destination marketing and the service-dominant logic: a resource-based operationalization of strategic marketing assets",
abstract = "Despite the popularity of the resource-based view of the firm as a theoretical mechanism for the explanation of organizational performance, this framework has received surprisingly little attention within the context of destination marketing organizations (DMOs). The purpose of this research is to enhance extant perspectives of destination competitiveness by considering the destination marketing function from the dual theoretical lenses of the resource-based view of the firm and the service-dominant logic of marketing. In particular, this research focuses on the resource classification schemas underpinning these two frameworks and proposes a conceptual extension of their core phenomena to the domain of destination marketing. Within this discussion, a conceptual and operational definition of competitive market-based assets is proposed. This multifaceted construct is discussed as a potential outcome of market-oriented destination marketing and as an antecedent to DMO performance.",
keywords = "Destination marketing, The resource-based view of the firm, Service-dominant logic, Stakeholder marketing, Strategic assets",
author = "Nathan Line and Rodney Runyan",
year = "2014",
month = aug,
doi = "10.1016/j.tourman.2014.01.024",
language = "English",
volume = "43",
pages = "91--102",
journal = "Tourism Management",
issn = "0261-5177",
publisher = "Elsevier Ltd",

}

RIS

TY - JOUR

T1 - Destination marketing and the service-dominant logic

T2 - a resource-based operationalization of strategic marketing assets

AU - Line, Nathan

AU - Runyan, Rodney

PY - 2014/8

Y1 - 2014/8

N2 - Despite the popularity of the resource-based view of the firm as a theoretical mechanism for the explanation of organizational performance, this framework has received surprisingly little attention within the context of destination marketing organizations (DMOs). The purpose of this research is to enhance extant perspectives of destination competitiveness by considering the destination marketing function from the dual theoretical lenses of the resource-based view of the firm and the service-dominant logic of marketing. In particular, this research focuses on the resource classification schemas underpinning these two frameworks and proposes a conceptual extension of their core phenomena to the domain of destination marketing. Within this discussion, a conceptual and operational definition of competitive market-based assets is proposed. This multifaceted construct is discussed as a potential outcome of market-oriented destination marketing and as an antecedent to DMO performance.

AB - Despite the popularity of the resource-based view of the firm as a theoretical mechanism for the explanation of organizational performance, this framework has received surprisingly little attention within the context of destination marketing organizations (DMOs). The purpose of this research is to enhance extant perspectives of destination competitiveness by considering the destination marketing function from the dual theoretical lenses of the resource-based view of the firm and the service-dominant logic of marketing. In particular, this research focuses on the resource classification schemas underpinning these two frameworks and proposes a conceptual extension of their core phenomena to the domain of destination marketing. Within this discussion, a conceptual and operational definition of competitive market-based assets is proposed. This multifaceted construct is discussed as a potential outcome of market-oriented destination marketing and as an antecedent to DMO performance.

KW - Destination marketing

KW - The resource-based view of the firm

KW - Service-dominant logic

KW - Stakeholder marketing

KW - Strategic assets

U2 - 10.1016/j.tourman.2014.01.024

DO - 10.1016/j.tourman.2014.01.024

M3 - Journal article

VL - 43

SP - 91

EP - 102

JO - Tourism Management

JF - Tourism Management

SN - 0261-5177

ER -