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Developing the brand of Chinese cars abroad: the case of the United Kingdom

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

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Developing the brand of Chinese cars abroad: the case of the United Kingdom. / De Mattos, Claudio; Salciuviene, Laura; Sanghavi, Nitin et al.
2015. Paper presented at Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED), Nanjing, China.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

De Mattos, C, Salciuviene, L, Sanghavi, N & Yuan, Z 2015, 'Developing the brand of Chinese cars abroad: the case of the United Kingdom', Paper presented at Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED), Nanjing, China, 10/12/15 - 11/12/15.

APA

De Mattos, C., Salciuviene, L., Sanghavi, N., & Yuan, Z. (2015). Developing the brand of Chinese cars abroad: the case of the United Kingdom. Paper presented at Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED), Nanjing, China.

Vancouver

De Mattos C, Salciuviene L, Sanghavi N, Yuan Z. Developing the brand of Chinese cars abroad: the case of the United Kingdom. 2015. Paper presented at Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED), Nanjing, China.

Author

De Mattos, Claudio ; Salciuviene, Laura ; Sanghavi, Nitin et al. / Developing the brand of Chinese cars abroad : the case of the United Kingdom. Paper presented at Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED), Nanjing, China.

Bibtex

@conference{6e8f8ea28dee4f0da7496cc670f1e64a,
title = "Developing the brand of Chinese cars abroad: the case of the United Kingdom",
author = "{De Mattos}, Claudio and Laura Salciuviene and Nitin Sanghavi and Zhe Yuan",
year = "2015",
month = dec,
day = "10",
language = "English",
note = "Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED) ; Conference date: 10-12-2015 Through 11-12-2015",

}

RIS

TY - CONF

T1 - Developing the brand of Chinese cars abroad

T2 - Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED)

AU - De Mattos, Claudio

AU - Salciuviene, Laura

AU - Sanghavi, Nitin

AU - Yuan, Zhe

PY - 2015/12/10

Y1 - 2015/12/10

M3 - Conference paper

Y2 - 10 December 2015 through 11 December 2015

ER -