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Diffidence about the use of technology-related products: development of a technophobia scale

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Published
  • B Stottinger
  • B B Schlegelmilch
  • R Sinkovics
  • H R Woodruffe-Burton
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Publication date1999
Host publicationEuropean Marketing Academy Conference (Berlin ) - 1999
Place of PublicationN/A
Publisherunknown
<mark>Original language</mark>English