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Digital design in an international ecosystem: different approaches to managing design in the East and West

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

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Digital design in an international ecosystem: different approaches to managing design in the East and West. / Hwangbo, Hyunwook; Tsekleves, Emmanuel; Cooper, Rachel.
2015. Paper presented at 11th European Academy of Design Conference, Paris, France.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

Hwangbo, H, Tsekleves, E & Cooper, R 2015, 'Digital design in an international ecosystem: different approaches to managing design in the East and West', Paper presented at 11th European Academy of Design Conference, Paris, France, 22/04/15 - 24/04/15.

APA

Hwangbo, H., Tsekleves, E., & Cooper, R. (2015). Digital design in an international ecosystem: different approaches to managing design in the East and West. Paper presented at 11th European Academy of Design Conference, Paris, France.

Vancouver

Hwangbo H, Tsekleves E, Cooper R. Digital design in an international ecosystem: different approaches to managing design in the East and West. 2015. Paper presented at 11th European Academy of Design Conference, Paris, France.

Author

Hwangbo, Hyunwook ; Tsekleves, Emmanuel ; Cooper, Rachel. / Digital design in an international ecosystem : different approaches to managing design in the East and West. Paper presented at 11th European Academy of Design Conference, Paris, France.

Bibtex

@conference{656dff6fb1734f5db3f302b14abe13ce,
title = "Digital design in an international ecosystem: different approaches to managing design in the East and West",
abstract = "The role of design in the new product development (NPD) process is becoming increasingly complicated due to the complex digital landscape where multiple participants are globally involved in {\textquoteleft}designing{\textquoteright}. It requires an understanding of different design approaches to digital product development in international organizational cultures. However, in design studies there has been little discussion concerning the relationship between organizational cultures and new digital product development from an international perspective. This paper proposes two design paradigms in the design management of new digital product development: the {\textquoteleft}design of management {\textquoteright}vs. the {\textquoteleft}management of design{\textquoteright} from cross-cultural perspectives -the East vs. the West.It provides insights by looking at large Eastern and Western global companies positioned in the digital industry, and by discussing the findings from interviews with experts in NPD projects. This paper provides the reader an understanding of how organizational approaches to digital product design differ between international NPD projects run by global large organizations in the East and the West.",
keywords = "Design management, Digital product development, New product development, International organizational cultures",
author = "Hyunwook Hwangbo and Emmanuel Tsekleves and Rachel Cooper",
year = "2015",
month = apr,
day = "22",
language = "English",
note = "11th European Academy of Design Conference, EAD 11 ; Conference date: 22-04-2015 Through 24-04-2015",

}

RIS

TY - CONF

T1 - Digital design in an international ecosystem

T2 - 11th European Academy of Design Conference

AU - Hwangbo, Hyunwook

AU - Tsekleves, Emmanuel

AU - Cooper, Rachel

PY - 2015/4/22

Y1 - 2015/4/22

N2 - The role of design in the new product development (NPD) process is becoming increasingly complicated due to the complex digital landscape where multiple participants are globally involved in ‘designing’. It requires an understanding of different design approaches to digital product development in international organizational cultures. However, in design studies there has been little discussion concerning the relationship between organizational cultures and new digital product development from an international perspective. This paper proposes two design paradigms in the design management of new digital product development: the ‘design of management ’vs. the ‘management of design’ from cross-cultural perspectives -the East vs. the West.It provides insights by looking at large Eastern and Western global companies positioned in the digital industry, and by discussing the findings from interviews with experts in NPD projects. This paper provides the reader an understanding of how organizational approaches to digital product design differ between international NPD projects run by global large organizations in the East and the West.

AB - The role of design in the new product development (NPD) process is becoming increasingly complicated due to the complex digital landscape where multiple participants are globally involved in ‘designing’. It requires an understanding of different design approaches to digital product development in international organizational cultures. However, in design studies there has been little discussion concerning the relationship between organizational cultures and new digital product development from an international perspective. This paper proposes two design paradigms in the design management of new digital product development: the ‘design of management ’vs. the ‘management of design’ from cross-cultural perspectives -the East vs. the West.It provides insights by looking at large Eastern and Western global companies positioned in the digital industry, and by discussing the findings from interviews with experts in NPD projects. This paper provides the reader an understanding of how organizational approaches to digital product design differ between international NPD projects run by global large organizations in the East and the West.

KW - Design management

KW - Digital product development

KW - New product development

KW - International organizational cultures

M3 - Conference paper

Y2 - 22 April 2015 through 24 April 2015

ER -