Final published version
Licence: CC BY-NC-ND: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Digital transformation in tourism
T2 - Modes for continuing professional development in a virtual community of practice
AU - Marx, Susanne
AU - Flynn, Sandra
AU - Kylänen, Mika
PY - 2021/12/31
Y1 - 2021/12/31
N2 - Continuing professional development (CPD) is a key challenge in enabling digital transformation in the tourism sector, and its networked service provided by small and medium-sized enterprises. Communities of Practice mirror this network approach towards learning, facilitated digitally as a Virtual Community of Practice (VCoP). This research examines how an inter-organisational VCoP on digital transformation in tourism could be delivered. Following a survey strategy (n = 244), the study demonstrates that both individual interests and organisational challenges define the shared domain of interest and constitute the motivational factors for joining a VCoP. We identify four roles of engagement: knowledge provider, practitioner, facilitator, and learner, appreciating both self-paced learning and peer interaction facilitated by multiple digital tools. The organisational type as an exemplary characteristic of members correlates with various VCoP elements. An open member structure results in volatile requirements of the VCoP, why we finally discuss agile project management methodology for VCoP delivery.
AB - Continuing professional development (CPD) is a key challenge in enabling digital transformation in the tourism sector, and its networked service provided by small and medium-sized enterprises. Communities of Practice mirror this network approach towards learning, facilitated digitally as a Virtual Community of Practice (VCoP). This research examines how an inter-organisational VCoP on digital transformation in tourism could be delivered. Following a survey strategy (n = 244), the study demonstrates that both individual interests and organisational challenges define the shared domain of interest and constitute the motivational factors for joining a VCoP. We identify four roles of engagement: knowledge provider, practitioner, facilitator, and learner, appreciating both self-paced learning and peer interaction facilitated by multiple digital tools. The organisational type as an exemplary characteristic of members correlates with various VCoP elements. An open member structure results in volatile requirements of the VCoP, why we finally discuss agile project management methodology for VCoP delivery.
U2 - 10.1016/j.plas.2021.100034
DO - 10.1016/j.plas.2021.100034
M3 - Journal article
VL - 2
JO - Project Leadership and Society
JF - Project Leadership and Society
M1 - 100034
ER -