Final published version
Licence: CC BY-NC-ND: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 1/04/2024 |
---|---|
<mark>Journal</mark> | Journal of Marketing Management |
Issue number | 5-6 |
Volume | 40 |
Number of pages | 30 |
Pages (from-to) | 512-541 |
Publication Status | Published |
Early online date | 6/11/23 |
<mark>Original language</mark> | English |