Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Dislikes, distastes and the undesired self: conceptualising and exploring the role of the undesired end state in consumer experience
AU - Hogg, M K
AU - Banister, E N
PY - 2001
Y1 - 2001
M3 - Journal article
VL - 17
SP - 73
EP - 104
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 1-2
ER -