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Diversity and rigor trends in retailing research: assessment and guidelines

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Diversity and rigor trends in retailing research: assessment and guidelines. / Finnegan, Carol; Runyan, Rodney; Gonzalez-Padron, Tracey et al.
In: International Journal of Management Reviews, Vol. 18, No. 1, 01.2016, p. 51-68.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Finnegan, C, Runyan, R, Gonzalez-Padron, T & Hyun, J 2016, 'Diversity and rigor trends in retailing research: assessment and guidelines', International Journal of Management Reviews, vol. 18, no. 1, pp. 51-68. https://doi.org/10.1111/ijmr.12059

APA

Finnegan, C., Runyan, R., Gonzalez-Padron, T., & Hyun, J. (2016). Diversity and rigor trends in retailing research: assessment and guidelines. International Journal of Management Reviews, 18(1), 51-68. https://doi.org/10.1111/ijmr.12059

Vancouver

Finnegan C, Runyan R, Gonzalez-Padron T, Hyun J. Diversity and rigor trends in retailing research: assessment and guidelines. International Journal of Management Reviews. 2016 Jan;18(1):51-68. Epub 2015 Mar 10. doi: 10.1111/ijmr.12059

Author

Finnegan, Carol ; Runyan, Rodney ; Gonzalez-Padron, Tracey et al. / Diversity and rigor trends in retailing research : assessment and guidelines. In: International Journal of Management Reviews. 2016 ; Vol. 18, No. 1. pp. 51-68.

Bibtex

@article{cf0da34eadc145fb810487ceda1dc88f,
title = "Diversity and rigor trends in retailing research: assessment and guidelines",
abstract = "This study presents an evaluation of research diversity and rigor levels in the retail marketing literature in order to glean valuable insights for researchers. Retailing is a significant sub-field within marketing, and occupies a large portion of the extant marketing literature. The study consists of a content analysis of 600 quantitative empirical articles in the top six marketing journals (i.e. Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Research, Marketing Science and Journal of Marketing Research) over a 12-year period. Over this period, the diversity and rigor of research design and data analytical methods were assessed across ten research sub-communities of retail marketing research. The authors develop a measure for evaluating the rigor of research design and analytic techniques most commonly used in business research. The data reveal trends and areas for improvement in research design and reporting scholarly research.",
author = "Carol Finnegan and Rodney Runyan and Tracey Gonzalez-Padron and Jonghan Hyun",
year = "2016",
month = jan,
doi = "10.1111/ijmr.12059",
language = "English",
volume = "18",
pages = "51--68",
journal = "International Journal of Management Reviews",
issn = "1460-8545",
publisher = "Wiley-Blackwell",
number = "1",

}

RIS

TY - JOUR

T1 - Diversity and rigor trends in retailing research

T2 - assessment and guidelines

AU - Finnegan, Carol

AU - Runyan, Rodney

AU - Gonzalez-Padron, Tracey

AU - Hyun, Jonghan

PY - 2016/1

Y1 - 2016/1

N2 - This study presents an evaluation of research diversity and rigor levels in the retail marketing literature in order to glean valuable insights for researchers. Retailing is a significant sub-field within marketing, and occupies a large portion of the extant marketing literature. The study consists of a content analysis of 600 quantitative empirical articles in the top six marketing journals (i.e. Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Research, Marketing Science and Journal of Marketing Research) over a 12-year period. Over this period, the diversity and rigor of research design and data analytical methods were assessed across ten research sub-communities of retail marketing research. The authors develop a measure for evaluating the rigor of research design and analytic techniques most commonly used in business research. The data reveal trends and areas for improvement in research design and reporting scholarly research.

AB - This study presents an evaluation of research diversity and rigor levels in the retail marketing literature in order to glean valuable insights for researchers. Retailing is a significant sub-field within marketing, and occupies a large portion of the extant marketing literature. The study consists of a content analysis of 600 quantitative empirical articles in the top six marketing journals (i.e. Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Research, Marketing Science and Journal of Marketing Research) over a 12-year period. Over this period, the diversity and rigor of research design and data analytical methods were assessed across ten research sub-communities of retail marketing research. The authors develop a measure for evaluating the rigor of research design and analytic techniques most commonly used in business research. The data reveal trends and areas for improvement in research design and reporting scholarly research.

U2 - 10.1111/ijmr.12059

DO - 10.1111/ijmr.12059

M3 - Journal article

VL - 18

SP - 51

EP - 68

JO - International Journal of Management Reviews

JF - International Journal of Management Reviews

SN - 1460-8545

IS - 1

ER -