Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Diversity and rigor trends in retailing research
T2 - assessment and guidelines
AU - Finnegan, Carol
AU - Runyan, Rodney
AU - Gonzalez-Padron, Tracey
AU - Hyun, Jonghan
PY - 2016/1
Y1 - 2016/1
N2 - This study presents an evaluation of research diversity and rigor levels in the retail marketing literature in order to glean valuable insights for researchers. Retailing is a significant sub-field within marketing, and occupies a large portion of the extant marketing literature. The study consists of a content analysis of 600 quantitative empirical articles in the top six marketing journals (i.e. Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Research, Marketing Science and Journal of Marketing Research) over a 12-year period. Over this period, the diversity and rigor of research design and data analytical methods were assessed across ten research sub-communities of retail marketing research. The authors develop a measure for evaluating the rigor of research design and analytic techniques most commonly used in business research. The data reveal trends and areas for improvement in research design and reporting scholarly research.
AB - This study presents an evaluation of research diversity and rigor levels in the retail marketing literature in order to glean valuable insights for researchers. Retailing is a significant sub-field within marketing, and occupies a large portion of the extant marketing literature. The study consists of a content analysis of 600 quantitative empirical articles in the top six marketing journals (i.e. Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Research, Marketing Science and Journal of Marketing Research) over a 12-year period. Over this period, the diversity and rigor of research design and data analytical methods were assessed across ten research sub-communities of retail marketing research. The authors develop a measure for evaluating the rigor of research design and analytic techniques most commonly used in business research. The data reveal trends and areas for improvement in research design and reporting scholarly research.
U2 - 10.1111/ijmr.12059
DO - 10.1111/ijmr.12059
M3 - Journal article
VL - 18
SP - 51
EP - 68
JO - International Journal of Management Reviews
JF - International Journal of Management Reviews
SN - 1460-8545
IS - 1
ER -