Final published version, 1.44 MB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Licence: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
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TY - GEN
T1 - Diving in: What will it take for consumers to transition to a circular economy ready-to-cook fish product? Insights from the UK
AU - Alter, Hayley
AU - Tsekleves, Emmanuel
AU - Pollastri, Serena
PY - 2022/7/3
Y1 - 2022/7/3
N2 - To balance production needs with the need to sustain or regenerate the health of ocean ecosystems, stakeholders in the European fish and seafood sector are calling for transition to a circular economy. New industry methods will produce fish-based foods that consumers are not accustomed to eating so we ask, what will it take for consumers to adopt these industrial circular economy foods? Taking the Seafood Age consortium product prototype as a basis, we have created a design method for would-be consumers to reflect on their fish consumption practices and possible adoption of the fish product prototype prompted by a de-sign speculation. This paper reports on insights emerging from the research and recommendations for product adoption amongst consumers in the UK. Our findings have implications for food designers, design researchers and fish and sea-food, plus more broadly food industry stakeholders concerned with circular economy product and method adoption in industry.
AB - To balance production needs with the need to sustain or regenerate the health of ocean ecosystems, stakeholders in the European fish and seafood sector are calling for transition to a circular economy. New industry methods will produce fish-based foods that consumers are not accustomed to eating so we ask, what will it take for consumers to adopt these industrial circular economy foods? Taking the Seafood Age consortium product prototype as a basis, we have created a design method for would-be consumers to reflect on their fish consumption practices and possible adoption of the fish product prototype prompted by a de-sign speculation. This paper reports on insights emerging from the research and recommendations for product adoption amongst consumers in the UK. Our findings have implications for food designers, design researchers and fish and sea-food, plus more broadly food industry stakeholders concerned with circular economy product and method adoption in industry.
KW - fish
KW - food security
KW - circular economy
KW - design research methods
U2 - 10.21606/drs.2022.744
DO - 10.21606/drs.2022.744
M3 - Conference contribution/Paper
T3 - DRS2022 Bilbao: Design Research Society Conference 2022
BT - DRS2022 Bilbao: Design Research Society Conference 2022
A2 - Lockton, D
A2 - Lenzi, S
A2 - Hekkert, P
A2 - Sádaba, A
A2 - Lloyd, P
PB - Design Research Society
CY - Bilbao
T2 - DRS 2022 Bilbao
Y2 - 25 June 2022 through 3 July 2022
ER -