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Does Social Media Really Help?: from customer involvement to new product success

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Does Social Media Really Help? from customer involvement to new product success. / Liu, Rebecca Ru-Yuh.
In: International Journal of Online Marketing, Vol. 6, No. 3, 2, 2016, p. 15-33.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Liu, RR-Y 2016, 'Does Social Media Really Help? from customer involvement to new product success', International Journal of Online Marketing, vol. 6, no. 3, 2, pp. 15-33. https://doi.org/10.4018/IJOM.2016070102

APA

Liu, R. R-Y. (2016). Does Social Media Really Help? from customer involvement to new product success. International Journal of Online Marketing, 6(3), 15-33. Article 2. https://doi.org/10.4018/IJOM.2016070102

Vancouver

Liu RR-Y. Does Social Media Really Help? from customer involvement to new product success. International Journal of Online Marketing. 2016;6(3):15-33. 2. doi: 10.4018/IJOM.2016070102

Author

Liu, Rebecca Ru-Yuh. / Does Social Media Really Help? from customer involvement to new product success. In: International Journal of Online Marketing. 2016 ; Vol. 6, No. 3. pp. 15-33.

Bibtex

@article{3fad4e8d3bfb47c4aebd27944eede7fe,
title = "Does Social Media Really Help?: from customer involvement to new product success",
abstract = "This paper intends to understand whether social media helps new product success in the context of customer involvement. The authors present a debate about the opportunities and challenges of using social media in new product development (NPD). Through a critical literature review, a conceptual model with a moderation effect is presented. The review is mainly derived from 286 relevant papers published in top-ranked journals between 2005 and 2014. The results suggest that while social media provides an effective and efficient method for collecting information and knowledge about customers' expectations and experiences, it does not necessarily always lead to NPD success. The study shows that hidden customer needs, an advanced evaluation tool, the huge amount of information and a firm's absorptive capacity challenge the use of social media.",
author = "Liu, {Rebecca Ru-Yuh}",
year = "2016",
doi = "10.4018/IJOM.2016070102",
language = "English",
volume = "6",
pages = "15--33",
journal = "International Journal of Online Marketing",
issn = "2156-1753",
publisher = "Information Resources Management Association",
number = "3",

}

RIS

TY - JOUR

T1 - Does Social Media Really Help?

T2 - from customer involvement to new product success

AU - Liu, Rebecca Ru-Yuh

PY - 2016

Y1 - 2016

N2 - This paper intends to understand whether social media helps new product success in the context of customer involvement. The authors present a debate about the opportunities and challenges of using social media in new product development (NPD). Through a critical literature review, a conceptual model with a moderation effect is presented. The review is mainly derived from 286 relevant papers published in top-ranked journals between 2005 and 2014. The results suggest that while social media provides an effective and efficient method for collecting information and knowledge about customers' expectations and experiences, it does not necessarily always lead to NPD success. The study shows that hidden customer needs, an advanced evaluation tool, the huge amount of information and a firm's absorptive capacity challenge the use of social media.

AB - This paper intends to understand whether social media helps new product success in the context of customer involvement. The authors present a debate about the opportunities and challenges of using social media in new product development (NPD). Through a critical literature review, a conceptual model with a moderation effect is presented. The review is mainly derived from 286 relevant papers published in top-ranked journals between 2005 and 2014. The results suggest that while social media provides an effective and efficient method for collecting information and knowledge about customers' expectations and experiences, it does not necessarily always lead to NPD success. The study shows that hidden customer needs, an advanced evaluation tool, the huge amount of information and a firm's absorptive capacity challenge the use of social media.

U2 - 10.4018/IJOM.2016070102

DO - 10.4018/IJOM.2016070102

M3 - Journal article

VL - 6

SP - 15

EP - 33

JO - International Journal of Online Marketing

JF - International Journal of Online Marketing

SN - 2156-1753

IS - 3

M1 - 2

ER -