There has been a long standing tradition amongst developed nations of influencing, both directly and indirectly, the activities of developing economies. Behind this is one of a range of aims: building/improving living standards, bettering the social status of recipient communities, etc. In some cases, this has resulted in prosperous relations, yet often this has been seen as the exploitation of a power position or a veneer for other activities (e.g. to tap into new emerging markets). In this paper, we explore whether initiatives to improve Internet connectivity in developing regions are always ethical. We draw a list of issues that would aid in formulating Internet initiatives that are ethical, effective, and sustainable.