Accepted author manuscript, 1.37 MB, PDF document
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Accepted author manuscript
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Doing good online
T2 - the changing relationships between motivations, activity, and retention among online volunteers
AU - Cox, Joe
AU - Oh, Eun Young
AU - Simmons, Brooke
AU - Graham, Gary
AU - Greenhill, Anita
AU - Lintott, Chris
AU - Masters, Karen
AU - Woodcock, Jamie
N1 - The final, definitive version of this article has been published in the Journal, Nonprofit and Voluntary Sector Quarterly, 47 (5), 2018, © SAGE Publications Ltd, 2018 by SAGE Publications Ltd
PY - 2018/10/1
Y1 - 2018/10/1
N2 - Advances in Internet technology are making it possible for individuals to volunteer online and participate in research-based activities of nonprofit organizations. Using survey data from a representative sample of such contributors, this study investigates their motivations to volunteer for five online volunteering projects using the Volunteer Functions Inventory. We explore relationships between these six categories of motivation and actual recorded measures of both volunteer activity and retention. We also use quantile regression analysis to investigate the extent to which these motivations change at different stages in the volunteer process. Our results show that volunteers’ activity and retention tend to associate significantly and positively with the motivations of understanding and values, as well as significantly and negatively with the social and career motivations. We also find the importance of motivations changes significantly across the stages of volunteer engagement. In some cases, especially the understanding motivation, the changes observed for activity and retention are markedly different.
AB - Advances in Internet technology are making it possible for individuals to volunteer online and participate in research-based activities of nonprofit organizations. Using survey data from a representative sample of such contributors, this study investigates their motivations to volunteer for five online volunteering projects using the Volunteer Functions Inventory. We explore relationships between these six categories of motivation and actual recorded measures of both volunteer activity and retention. We also use quantile regression analysis to investigate the extent to which these motivations change at different stages in the volunteer process. Our results show that volunteers’ activity and retention tend to associate significantly and positively with the motivations of understanding and values, as well as significantly and negatively with the social and career motivations. We also find the importance of motivations changes significantly across the stages of volunteer engagement. In some cases, especially the understanding motivation, the changes observed for activity and retention are markedly different.
U2 - 10.1177/0899764018783066
DO - 10.1177/0899764018783066
M3 - Journal article
VL - 47
SP - 1031
EP - 1056
JO - Nonprofit and Voluntary Sector Quarterly
JF - Nonprofit and Voluntary Sector Quarterly
SN - 0899-7640
IS - 5
ER -