Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
}
TY - GEN
T1 - E-business use in small and medium sized tourism enterprises
T2 - 13th Americas Conference on Information Systems, AMCIS 2007
AU - Kaewkitipong, Laddawan
AU - Brown, David
PY - 2007/12/1
Y1 - 2007/12/1
N2 - In the context of ongoing research into e-business technologies in use by Thai SMEs in the travel service sector, this paper starts with an overview of e-business technology impact on the travel sector generally before focusing on the Thai context. Of primary interest in this paper is the user experience from the introduction of new technologies and their post-adoption evaluation. The analysis starts with consideration of the stakeholders in the travel industry and an understanding of the business models, including both the users and the providers of the e-business technologies. Two detailed case studies demonstrate how ebusiness technologies benefit both firms. In each company the decision on the degree of IT integration differs and this is shown to have considerable impact on benefits realised. In the post adoption evaluation, however, each has its own frame of reference. Formal methods of assessment for both SMEs are problematic and not in evidence.
AB - In the context of ongoing research into e-business technologies in use by Thai SMEs in the travel service sector, this paper starts with an overview of e-business technology impact on the travel sector generally before focusing on the Thai context. Of primary interest in this paper is the user experience from the introduction of new technologies and their post-adoption evaluation. The analysis starts with consideration of the stakeholders in the travel industry and an understanding of the business models, including both the users and the providers of the e-business technologies. Two detailed case studies demonstrate how ebusiness technologies benefit both firms. In each company the decision on the degree of IT integration differs and this is shown to have considerable impact on benefits realised. In the post adoption evaluation, however, each has its own frame of reference. Formal methods of assessment for both SMEs are problematic and not in evidence.
KW - E-business use
KW - IT evaluation
KW - SMEs
KW - Travel industry
M3 - Conference contribution/Paper
AN - SCOPUS:84870156484
SN - 9781604233810
T3 - Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights
SP - 3513
EP - 3531
BT - Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007
PB - Association for Information Systems
Y2 - 10 August 2007 through 12 August 2007
ER -