Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review
}
TY - CHAP
T1 - El Buen Pastor Farm
T2 - Blending Entrepreneurial Mindset, Stewardship, and Faith in Coffee Production and Diversification
AU - Cavalcanti Junqueira, Miriam Isabella
AU - Discua Cruz, Allan
PY - 2024/9/11
Y1 - 2024/9/11
N2 - This chapter focuses on El Buen Pastor's family business (The Good Shepherd), which harvests and commercializes specialty coffee. The family business is located in the central region of Honduras, Central America. The firm has begun exporting its coffee-to-coffee trading companies in the U.S. Firm leaders wanted to integrate principles of the Christian faith into developing their business. The development of the case allows readers to consider an approach to integrating faith through entrepreneurial stewardship and entrepreneurial mindset in aspects such as branding strategy and diversification. This case addresses two fundamental questions: How can a young family firm integrate a Christian perspective into its growth and development? How can such integration enhance its diversification strategy?
AB - This chapter focuses on El Buen Pastor's family business (The Good Shepherd), which harvests and commercializes specialty coffee. The family business is located in the central region of Honduras, Central America. The firm has begun exporting its coffee-to-coffee trading companies in the U.S. Firm leaders wanted to integrate principles of the Christian faith into developing their business. The development of the case allows readers to consider an approach to integrating faith through entrepreneurial stewardship and entrepreneurial mindset in aspects such as branding strategy and diversification. This case addresses two fundamental questions: How can a young family firm integrate a Christian perspective into its growth and development? How can such integration enhance its diversification strategy?
U2 - 10.1007/978-3-031-65199-1_8
DO - 10.1007/978-3-031-65199-1_8
M3 - Chapter (peer-reviewed)
SN - 9783031651984
T3 - Christian Faith Perspectives in Leadership and Business ((CFPLB))
SP - 237
EP - 261
BT - Faith-Based Entrepreneurship
A2 - Mulford, John
A2 - Cabanda, Emilyn
A2 - Root, Andrew
A2 - Gross, Raushan
PB - Palgrave McMillan
CY - Cham
ER -