The initial development of a scheme for `enterprise education' within the Department of Geography at the University of Lancaster is described. The constraints and opportunities provided by the United Kingdom Training Agency's Enterprise in Higher Education Programme are set out. It is concluded that evaluation of the scheme will be lengthy and conceptually difficult. The influence of the Programme in the short term will derive less from its structure than from how it is interpreted and implemented by specific institutions of higher education, departments of geography, academic staff and students.