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    Rights statement: The final, definitive version of this article has been published in the Journal, Entrepreneurship Theory and Practice, 43 (4), 2019, © SAGE Publications Ltd, 2019 by SAGE Publications Ltd at theEntrepreneurship Theory and Practice page: https://journals.sagepub.com/home/etp on SAGE Journals Online: http://online.sagepub.com/

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Entrepreneurial orientation rhetoric in franchise organizations: The impact of national culture

Research output: Contribution to journalJournal articlepeer-review

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Entrepreneurial orientation rhetoric in franchise organizations : The impact of national culture. / Watson, Anna; Dada, Lola; Wright, Owen ; Perrigot, Rozenn.

In: Entrepreneurship Theory and Practice, Vol. 43, No. 4, 01.07.2019, p. 751-772.

Research output: Contribution to journalJournal articlepeer-review

Harvard

Watson, A, Dada, L, Wright, O & Perrigot, R 2019, 'Entrepreneurial orientation rhetoric in franchise organizations: The impact of national culture', Entrepreneurship Theory and Practice, vol. 43, no. 4, pp. 751-772. https://doi.org/10.1177/1042258717738519

APA

Watson, A., Dada, L., Wright, O., & Perrigot, R. (2019). Entrepreneurial orientation rhetoric in franchise organizations: The impact of national culture. Entrepreneurship Theory and Practice, 43(4), 751-772. https://doi.org/10.1177/1042258717738519

Vancouver

Watson A, Dada L, Wright O, Perrigot R. Entrepreneurial orientation rhetoric in franchise organizations: The impact of national culture. Entrepreneurship Theory and Practice. 2019 Jul 1;43(4):751-772. https://doi.org/10.1177/1042258717738519

Author

Watson, Anna ; Dada, Lola ; Wright, Owen ; Perrigot, Rozenn. / Entrepreneurial orientation rhetoric in franchise organizations : The impact of national culture. In: Entrepreneurship Theory and Practice. 2019 ; Vol. 43, No. 4. pp. 751-772.

Bibtex

@article{03d55079384b459f8d7a37a4ddbd896f,
title = "Entrepreneurial orientation rhetoric in franchise organizations: The impact of national culture",
abstract = "This study examines the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rhetoric is defined as the strategic use of words in organizational narratives to convey the risk taking, innovativeness, proactiveness, autonomy, and competitive aggressiveness of the firm. The sample comprised 378 franchise organizations, in five different countries (Australia, France, India, South Africa, and the UK). The results indicate that franchise systems operating in high uncertainty avoidance and feminine cultures use less entrepreneurially oriented rhetoric, suggesting that EO rhetoric in franchise organizations varies according to different national cultural contexts.",
author = "Anna Watson and Lola Dada and Owen Wright and Rozenn Perrigot",
note = "The final, definitive version of this article has been published in the Journal, Entrepreneurship Theory and Practice, 43 (4), 2019, {\textcopyright} SAGE Publications Ltd, 2019 by SAGE Publications Ltd at theEntrepreneurship Theory and Practice page: https://journals.sagepub.com/home/etp on SAGE Journals Online: http://online.sagepub.com/",
year = "2019",
month = jul,
day = "1",
doi = "10.1177/1042258717738519",
language = "English",
volume = "43",
pages = "751--772",
journal = "Entrepreneurship Theory and Practice",
issn = "1042-2587",
publisher = "Wiley-Blackwell",
number = "4",

}

RIS

TY - JOUR

T1 - Entrepreneurial orientation rhetoric in franchise organizations

T2 - The impact of national culture

AU - Watson, Anna

AU - Dada, Lola

AU - Wright, Owen

AU - Perrigot, Rozenn

N1 - The final, definitive version of this article has been published in the Journal, Entrepreneurship Theory and Practice, 43 (4), 2019, © SAGE Publications Ltd, 2019 by SAGE Publications Ltd at theEntrepreneurship Theory and Practice page: https://journals.sagepub.com/home/etp on SAGE Journals Online: http://online.sagepub.com/

PY - 2019/7/1

Y1 - 2019/7/1

N2 - This study examines the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rhetoric is defined as the strategic use of words in organizational narratives to convey the risk taking, innovativeness, proactiveness, autonomy, and competitive aggressiveness of the firm. The sample comprised 378 franchise organizations, in five different countries (Australia, France, India, South Africa, and the UK). The results indicate that franchise systems operating in high uncertainty avoidance and feminine cultures use less entrepreneurially oriented rhetoric, suggesting that EO rhetoric in franchise organizations varies according to different national cultural contexts.

AB - This study examines the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rhetoric is defined as the strategic use of words in organizational narratives to convey the risk taking, innovativeness, proactiveness, autonomy, and competitive aggressiveness of the firm. The sample comprised 378 franchise organizations, in five different countries (Australia, France, India, South Africa, and the UK). The results indicate that franchise systems operating in high uncertainty avoidance and feminine cultures use less entrepreneurially oriented rhetoric, suggesting that EO rhetoric in franchise organizations varies according to different national cultural contexts.

U2 - 10.1177/1042258717738519

DO - 10.1177/1042258717738519

M3 - Journal article

VL - 43

SP - 751

EP - 772

JO - Entrepreneurship Theory and Practice

JF - Entrepreneurship Theory and Practice

SN - 1042-2587

IS - 4

ER -