Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Entrepreneurial tendencies in franchising
T2 - evidence from the UK
AU - Dada, Lola
AU - Watson, Anna
AU - Kirby, David
PY - 2015
Y1 - 2015
N2 - In spite of the important contributions of franchising to many economies, it remains unclear whether it truly provides a scope for entrepreneurial tendencies to flourish amongst franchisees. This study examines the debate surrounding the franchisee as an entrepreneur from the perspectives of the main contributors within the UK franchising sector, franchisors and franchisees, by analysing their entrepreneurial tendencies and the franchisee selection process.Design/methodology/approachThe paper is based on an empirical study using a focus group and a survey approach.FindingsThe findings from this study demonstrate that franchisees have similar levels of entrepreneurial tendencies to franchisors. The results further indicate that franchisors appear to value entrepreneurial personalities within their franchised outlets, as demonstrated by their franchisee selection process.Originality/valueBy providing an indication of the extent of the franchisee’s entrepreneurial tendencies, this study expatiates on major arguments in the franchising and entrepreneurship literature, which are also profound amongst practitioners in the fields of franchising and entrepreneurship.
AB - In spite of the important contributions of franchising to many economies, it remains unclear whether it truly provides a scope for entrepreneurial tendencies to flourish amongst franchisees. This study examines the debate surrounding the franchisee as an entrepreneur from the perspectives of the main contributors within the UK franchising sector, franchisors and franchisees, by analysing their entrepreneurial tendencies and the franchisee selection process.Design/methodology/approachThe paper is based on an empirical study using a focus group and a survey approach.FindingsThe findings from this study demonstrate that franchisees have similar levels of entrepreneurial tendencies to franchisors. The results further indicate that franchisors appear to value entrepreneurial personalities within their franchised outlets, as demonstrated by their franchisee selection process.Originality/valueBy providing an indication of the extent of the franchisee’s entrepreneurial tendencies, this study expatiates on major arguments in the franchising and entrepreneurship literature, which are also profound amongst practitioners in the fields of franchising and entrepreneurship.
KW - Standardization
KW - Franchising
KW - Entrepreneurial personality characteristics
KW - Franchisee selection
U2 - 10.1108/JSBED-11-2011-0021
DO - 10.1108/JSBED-11-2011-0021
M3 - Journal article
VL - 22
SP - 82
EP - 98
JO - Journal of Small Business and Enterprise Development
JF - Journal of Small Business and Enterprise Development
SN - 1462-6004
IS - 1
ER -