This paper reports on the first year of a three-year-long cocreation project with older adults. We focus our analysis on one particular workshop in which participants stopped designing and began to think about promoting the app we were co-creating. The workshop proved uniquely important for examining assumptions we had made about how and why the co-creation process would be successful. This paper concedes flaws in these assumptions and in the execution of the methodology as a way of illuminating dynamics that act on research projects in ways that are antithetical to effective co-creation. Reporting on the unexpected results of our participant engagements, we reveal new insights into the challenges in executing co-creation methodology.