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Contribution in Book/Report/Proceedings - With ISBN/ISSN
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Chapter
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Overview
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L M Araujo
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Publication date
1999
Host publication
Rethinking Marketing
Editors
Douglas Brownlie, Mike Saren, Robin Wensley, Richard Whittington
Place of Publication
London
Publisher
Sage
Pages
84-105
Number of pages
22
ISBN (print)
0-803-97491-4
<mark>Original language</mark>
English