TY - JOUR

T1 - Exploring consumer experiences as rites of passage

AU - Coman, Alina

AU - Sas, Corina

PY - 2016/6/1

Y1 - 2016/6/1

N2 - Conceptualising consumer experience as a rite of passage holds the potential for designing products entailing stronger attachment. We integrate theoretical perspectives from three disparate research areas: sociological theories of rituals, models of consumer’s rituals and those on the value of objects for the sense of self, to explore the ritual types and objects which consumers engage in throughout they key life transitions. We report on secondary data analysis of six qualitative studies on consumer’s rites of passage. Our contributions include an initial framework integrating the lifecycle perspective with the typology of consumer’s rituals and objects, and implications to better support consumer’s experience in rites of passage.

AB - Conceptualising consumer experience as a rite of passage holds the potential for designing products entailing stronger attachment. We integrate theoretical perspectives from three disparate research areas: sociological theories of rituals, models of consumer’s rituals and those on the value of objects for the sense of self, to explore the ritual types and objects which consumers engage in throughout they key life transitions. We report on secondary data analysis of six qualitative studies on consumer’s rites of passage. Our contributions include an initial framework integrating the lifecycle perspective with the typology of consumer’s rituals and objects, and implications to better support consumer’s experience in rites of passage.

KW - consumer experience

KW - rites of passage

KW - sense of self

KW - consumption

KW - disposal

M3 - Journal article

VL - 9

SP - 47

EP - 56

JO - Bulletin of the Transilvania University of Brasov

JF - Bulletin of the Transilvania University of Brasov

SN - 2066-7701

IS - 58

ER -