Exploring Internet Users’ Information Processing Strategy and their Effect on Brand Attitude

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

Exploring Internet Users’ Information Processing Strategy and their Effect on Brand Attitude. / Lee, K.; Salciuviene, Laura.
Conference on “Internationalisation of Companies and Inter-Cultural Management”, Aalborg University, October 25-27, Denmark. Conference Proceedings CD-ROM. 2006.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Lee, K & Salciuviene, L 2006, Exploring Internet Users’ Information Processing Strategy and their Effect on Brand Attitude. in Conference on “Internationalisation of Companies and Inter-Cultural Management”, Aalborg University, October 25-27, Denmark. Conference Proceedings CD-ROM. “Internationalisation of Companies and Inter-Cultural Management”, Aalborg University, Denmark, 25/10/06.

APA

Lee, K., & Salciuviene, L. (2006). Exploring Internet Users’ Information Processing Strategy and their Effect on Brand Attitude. In Conference on “Internationalisation of Companies and Inter-Cultural Management”, Aalborg University, October 25-27, Denmark. Conference Proceedings CD-ROM

Vancouver

Lee K, Salciuviene L. Exploring Internet Users’ Information Processing Strategy and their Effect on Brand Attitude. In Conference on “Internationalisation of Companies and Inter-Cultural Management”, Aalborg University, October 25-27, Denmark. Conference Proceedings CD-ROM. 2006

Author

Lee, K. ; Salciuviene, Laura. / Exploring Internet Users’ Information Processing Strategy and their Effect on Brand Attitude. Conference on “Internationalisation of Companies and Inter-Cultural Management”, Aalborg University, October 25-27, Denmark. Conference Proceedings CD-ROM. 2006.

Bibtex

@inproceedings{3fb75788de0f43738b6a5c55fd517a44,

title = "Exploring Internet Users{\textquoteright} Information Processing Strategy and their Effect on Brand Attitude",

author = "K. Lee and Laura Salciuviene",

year = "2006",

language = "English",

booktitle = "Conference on “Internationalisation of Companies and Inter-Cultural Management”, Aalborg University, October 25-27, Denmark. Conference Proceedings CD-ROM",

note = "“Internationalisation of Companies and Inter-Cultural Management” ; Conference date: 25-10-2006 Through 27-10-2006",

}

RIS

TY - GEN

T1 - Exploring Internet Users’ Information Processing Strategy and their Effect on Brand Attitude

AU - Lee, K.

AU - Salciuviene, Laura

PY - 2006

Y1 - 2006

M3 - Conference contribution/Paper

BT - Conference on “Internationalisation of Companies and Inter-Cultural Management”, Aalborg University, October 25-27, Denmark. Conference Proceedings CD-ROM

T2 - “Internationalisation of Companies and Inter-Cultural Management”

Y2 - 25 October 2006 through 27 October 2006

ER -

Research