Exploring the gap between expectations of Relationship Marketing and the reality of e-CRM

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Exploring the gap between expectations of Relationship Marketing and the reality of e-CRM. / Lockett, N J; Doherty, N.
Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005. N/A: unknown, 2005.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Lockett, NJ & Doherty, N 2005, Exploring the gap between expectations of Relationship Marketing and the reality of e-CRM. in Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005. unknown, N/A.

Lockett, N. J., & Doherty, N. (2005). Exploring the gap between expectations of Relationship Marketing and the reality of e-CRM. In Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005 unknown.

Lockett NJ, Doherty N. Exploring the gap between expectations of Relationship Marketing and the reality of e-CRM. In Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005. N/A: unknown. 2005

Lockett, N J ; Doherty, N. / Exploring the gap between expectations of Relationship Marketing and the reality of e-CRM. Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005. N/A : unknown, 2005.

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title = "Exploring the gap between expectations of Relationship Marketing and the reality of e-CRM",

author = "Lockett, {N J} and N Doherty",

year = "2005",

language = "English",

booktitle = "Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005",

publisher = "unknown",

}

TY - GEN

T1 - Exploring the gap between expectations of Relationship Marketing and the reality of e-CRM

AU - Lockett, N J

AU - Doherty, N

PY - 2005

Y1 - 2005

M3 - Conference contribution/Paper

BT - Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005

PB - unknown

CY - N/A

ER -

Research