Accepted author manuscript, 339 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
}
TY - GEN
T1 - Factors affecting user preference for mobile video quality
AU - Molnar, Andreea
PY - 2016/7/11
Y1 - 2016/7/11
N2 - People increasingly use their mobile phones and mobile data to access different media types, including video. Due to mobile phone limitations, but also due to the scarce bandwidth on mobile networks, video content is often adapted to fit with these requirements by reducing its quality. In this study we look into how the user preference for a certain multimedia content (e.g. video, audio, text and images or only text) and the usage of mobile data affects user preference for video quality. The results show a statistically significant difference in the video quality preference only for participants who reported that video is one of the preferred multimedia content types, and the ones who did not. We also discuss how these results could be used for multimedia streaming and in telecommunications marketing research to improve user experience and increase network operators and content provider revenues.
AB - People increasingly use their mobile phones and mobile data to access different media types, including video. Due to mobile phone limitations, but also due to the scarce bandwidth on mobile networks, video content is often adapted to fit with these requirements by reducing its quality. In this study we look into how the user preference for a certain multimedia content (e.g. video, audio, text and images or only text) and the usage of mobile data affects user preference for video quality. The results show a statistically significant difference in the video quality preference only for participants who reported that video is one of the preferred multimedia content types, and the ones who did not. We also discuss how these results could be used for multimedia streaming and in telecommunications marketing research to improve user experience and increase network operators and content provider revenues.
U2 - 10.1109/ICME.2016.7552872
DO - 10.1109/ICME.2016.7552872
M3 - Conference contribution/Paper
SN - 9781467372589
SP - 1
EP - 6
BT - 2016 IEEE International Conference on Multimedia and Expo (ICME)
PB - IEEE
ER -