Female images in advertising: the implications of social comparison for marketing

Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Female images in advertising: the implications of social comparison for marketing. / Hogg, M K; Bruce, M; Hough, K.
In: International Journal of Advertising, Vol. 18, No. 4, 1999, p. 445-473.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Hogg, MK, Bruce, M & Hough, K 1999, 'Female images in advertising: the implications of social comparison for marketing', International Journal of Advertising, vol. 18, no. 4, pp. 445-473.

APA

Hogg, M. K., Bruce, M., & Hough, K. (1999). Female images in advertising: the implications of social comparison for marketing. International Journal of Advertising, 18(4), 445-473.

Vancouver

Hogg MK, Bruce M, Hough K. Female images in advertising: the implications of social comparison for marketing. International Journal of Advertising. 1999;18(4):445-473.

Author

Hogg, M K ; Bruce, M ; Hough, K. / Female images in advertising: the implications of social comparison for marketing. In: International Journal of Advertising. 1999 ; Vol. 18, No. 4. pp. 445-473.

Bibtex

@article{7b576ca298df4bbab1f3257a469d7056,

title = "Female images in advertising: the implications of social comparison for marketing",

author = "Hogg, {M K} and M Bruce and K Hough",

year = "1999",

language = "English",

volume = "18",

pages = "445--473",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "NTC Publications Ltd.",

number = "4",

}

RIS

TY - JOUR

T1 - Female images in advertising: the implications of social comparison for marketing

AU - Hogg, M K

AU - Bruce, M

AU - Hough, K

PY - 1999

Y1 - 1999

M3 - Journal article

VL - 18

SP - 445

EP - 473

JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

IS - 4

ER -

Research