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FoodChoices(Q): Exploring the design of a serious game proxy for Likert-style survey questionnaires

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  • Kamil Rogoda
  • Piotr Daniszewski
  • Kamil Florowski
  • Rishabh Mathur
  • Kourosh Amouzgar
  • James Mackenzie
  • Kim Sauvé
  • Abe Karnik
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Article number236
<mark>Journal publication date</mark>29/10/2022
<mark>Journal</mark>Proceedings of the ACM on Human-Computer Interaction
Issue numberCHIPLAY
Volume6
Number of pages15
Pages (from-to)1-15
Publication StatusPublished
<mark>Original language</mark>English

Abstract

Likert-style questionnaires and surveys are commonly used tools for research. To alleviate survey-fatigue, researchers have explored gamification routes to increase engagement and lower drop-outs. However, these attempts still rely on direct use of questionnaire text and focus on creating engagement around the actual activity and do not fully alleviate the challenges of filling survey. In this paper, we explore an alternative approach involving the use of a serious game to capture user responses through in-game activities rather than direct questions. We chose the Food Choice Questionnaire (FCQ) and explored the design challenges of creating a serious game which deploys a sub-sample of the FCQ questions as four mini-game activities. The player actions and decisions are used to compute a result which is compared with their FCQ responses. We demonstrate the method to evaluate the equivalence of game results to the questionnaire responses. We discuss how future serious games can be designed and evaluated to generate similar outcomes while avoiding potential pitfalls through design and analysis.

Bibliographic note

© ACM, 2022. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in Proceedings of the ACM on Human-Computer Interaction, 6, CHI PLAY, November 2022 https://dl.acm.org/doi/10.1145/3549499