Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Food-related contextual factors substantially modify the disgust response
AU - Simpson, J.
AU - Anthony, S.H.
AU - Schmeer, S.
AU - Overton, P.G.
PY - 2007/3/31
Y1 - 2007/3/31
N2 - Faeces-shaped chocolate fudge has been shown to evoke a significant disgust reaction. However, methodological issues inherent in the original study have impeded our understanding of this striking phenomenon. In the present experiment, photographs of objects from one of four categories—edible (e.g., chocolate), inedible (e.g., jumper), disgusting (e.g., faeces) and mixed (e.g., chocolate shaped as faeces)—were presented to 105 participants. Ratings were collected of (1) general disgust elicited by the objects and (2) the level of disgust elicited by considering the objects as potential food items. Disgust ratings across the four categories were higher on the food scale than on the general scale. ‘Inedible’ items were rated much more highly than the ‘mixed items’, confirming that an alternative explanation for the disgust reaction to faeces-shaped chocolate can be framed in terms of the unexpectedness of the item as a potential foodstuff, which leads to a neophobic response.
AB - Faeces-shaped chocolate fudge has been shown to evoke a significant disgust reaction. However, methodological issues inherent in the original study have impeded our understanding of this striking phenomenon. In the present experiment, photographs of objects from one of four categories—edible (e.g., chocolate), inedible (e.g., jumper), disgusting (e.g., faeces) and mixed (e.g., chocolate shaped as faeces)—were presented to 105 participants. Ratings were collected of (1) general disgust elicited by the objects and (2) the level of disgust elicited by considering the objects as potential food items. Disgust ratings across the four categories were higher on the food scale than on the general scale. ‘Inedible’ items were rated much more highly than the ‘mixed items’, confirming that an alternative explanation for the disgust reaction to faeces-shaped chocolate can be framed in terms of the unexpectedness of the item as a potential foodstuff, which leads to a neophobic response.
U2 - 10.1016/j.foodqual.2005.09.016
DO - 10.1016/j.foodqual.2005.09.016
M3 - Journal article
VL - 18
SP - 183
EP - 189
JO - Food Quality and Preference
JF - Food Quality and Preference
SN - 0950-3293
IS - 2
ER -