Standard
Formation of brand image in a cross-cultural context. /
Salciuviene, Laura; Auruskeviciene, V.; Virvilaite, R.
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Vienna. ed. / Petr Chadraba; Reiner Springer. Vienna: Vienna University of Economics and Business Administration, Institute of International Business, 2004.
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Harvard
Salciuviene, L, Auruskeviciene, V & Virvilaite, R 2004,
Formation of brand image in a cross-cultural context. in P Chadraba & R Springer (eds),
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Vienna. Vienna University of Economics and Business Administration, Institute of International Business, Vienna, 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Vienna, Austria,
2/12/04.
APA
Salciuviene, L., Auruskeviciene, V., & Virvilaite, R. (2004).
Formation of brand image in a cross-cultural context. In P. Chadraba, & R. Springer (Eds.),
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Vienna Vienna University of Economics and Business Administration, Institute of International Business.
Vancouver
Salciuviene L, Auruskeviciene V, Virvilaite R.
Formation of brand image in a cross-cultural context. In Chadraba P, Springer R, editors, Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Vienna. Vienna: Vienna University of Economics and Business Administration, Institute of International Business. 2004
Author
Salciuviene, Laura ; Auruskeviciene, V. ; Virvilaite, R. /
Formation of brand image in a cross-cultural context. Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Vienna. editor / Petr Chadraba ; Reiner Springer. Vienna : Vienna University of Economics and Business Administration, Institute of International Business, 2004.
Bibtex
@inproceedings{55d1bc642f7f4c21a2007ec9d663d51b,
title = "Formation of brand image in a cross-cultural context",
author = "Laura Salciuviene and V. Auruskeviciene and R. Virvilaite",
year = "2004",
language = "English",
editor = "Petr Chadraba and Reiner Springer",
booktitle = "Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Vienna",
publisher = "Vienna University of Economics and Business Administration, Institute of International Business",
note = "12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe ; Conference date: 02-12-2004 Through 04-12-2004",
}
RIS
TY - GEN
T1 - Formation of brand image in a cross-cultural context
AU - Salciuviene, Laura
AU - Auruskeviciene, V.
AU - Virvilaite, R.
PY - 2004
Y1 - 2004
M3 - Conference contribution/Paper
BT - Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Vienna
A2 - Chadraba, Petr
A2 - Springer, Reiner
PB - Vienna University of Economics and Business Administration, Institute of International Business
CY - Vienna
T2 - 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
Y2 - 2 December 2004 through 4 December 2004
ER -
