Standard
Franchising research in a European context. / Woodruffe-Burton, Helen
; Hamilton, Eleanor Elizabeth; Doyle, Julia.
Global perspectives in marketing for the 21st century: Proceedings of the 1999 World Marketing Congress. ed. / Ajay K. Manrai; H. Lee Meadow. Springer, 2015. p. 44-47 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Harvard
Woodruffe-Burton, H
, Hamilton, EE & Doyle, J 2015,
Franchising research in a European context. in AK Manrai & HL Meadow (eds),
Global perspectives in marketing for the 21st century: Proceedings of the 1999 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, pp. 44-47.
APA
Woodruffe-Burton, H.
, Hamilton, E. E., & Doyle, J. (2015).
Franchising research in a European context. In A. K. Manrai, & H. L. Meadow (Eds.),
Global perspectives in marketing for the 21st century: Proceedings of the 1999 World Marketing Congress (pp. 44-47). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer.
Vancouver
Woodruffe-Burton H
, Hamilton EE, Doyle J.
Franchising research in a European context. In Manrai AK, Meadow HL, editors, Global perspectives in marketing for the 21st century: Proceedings of the 1999 World Marketing Congress. Springer. 2015. p. 44-47. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Author
Woodruffe-Burton, Helen
; Hamilton, Eleanor Elizabeth ; Doyle, Julia. /
Franchising research in a European context. Global perspectives in marketing for the 21st century: Proceedings of the 1999 World Marketing Congress. editor / Ajay K. Manrai ; H. Lee Meadow. Springer, 2015. pp. 44-47 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Bibtex
@inproceedings{458278fdb2bc435f994844967b59b6f3,
title = "Franchising research in a European context",
author = "Helen Woodruffe-Burton and Hamilton, {Eleanor Elizabeth} and Julia Doyle",
year = "2015",
language = "English",
isbn = "9783319173559",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer",
pages = "44--47",
editor = "Manrai, {Ajay K.} and Meadow, {H. Lee}",
booktitle = "Global perspectives in marketing for the 21st century",
}
RIS
TY - GEN
T1 - Franchising research in a European context
AU - Woodruffe-Burton, Helen
AU - Hamilton, Eleanor Elizabeth
AU - Doyle, Julia
PY - 2015
Y1 - 2015
M3 - Conference contribution/Paper
SN - 9783319173559
T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SP - 44
EP - 47
BT - Global perspectives in marketing for the 21st century
A2 - Manrai, Ajay K.
A2 - Meadow, H. Lee
PB - Springer
ER -
