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Franchising rhetoric: a cross cultural study. / Watson, A.; Wright, O.
; Dada, L. 2014. Paper presented at 21st International Conference on Recent Advances in Retailing and Consumer Services Science, Romania.
Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
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@conference{1dbc7664d7834764ae889f9f5ec26b5d,
title = "Franchising rhetoric: a cross cultural study",
author = "A. Watson and O. Wright and L. Dada",
year = "2014",
language = "English",
note = "21st International Conference on Recent Advances in Retailing and Consumer Services Science ; Conference date: 07-07-2014",
}
RIS
TY - CONF
T1 - Franchising rhetoric
T2 - 21st International Conference on Recent Advances in Retailing and Consumer Services Science
AU - Watson, A.
AU - Wright, O.
AU - Dada, L.
PY - 2014
Y1 - 2014
M3 - Conference paper
Y2 - 7 July 2014
ER -
