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  • Watson, Wright, Dada (ISoF 2016)

    Accepted author manuscript, 418 KB, PDF document

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Franchising Sales Rhetoric: A Cross Cultural Study of B2B Advertising

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Standard

Franchising Sales Rhetoric: A Cross Cultural Study of B2B Advertising. / Watson, Anna; Wright, Owen; Dada, Lola.
2016. Paper presented at 30th International Society of Franchising (ISOF), Groningen, The Netherlands.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

Watson, A, Wright, O & Dada, L 2016, 'Franchising Sales Rhetoric: A Cross Cultural Study of B2B Advertising', Paper presented at 30th International Society of Franchising (ISOF), Groningen, The Netherlands, 9/06/16 - 11/06/16.

APA

Watson, A., Wright, O., & Dada, L. (2016). Franchising Sales Rhetoric: A Cross Cultural Study of B2B Advertising. Paper presented at 30th International Society of Franchising (ISOF), Groningen, The Netherlands.

Vancouver

Watson A, Wright O, Dada L. Franchising Sales Rhetoric: A Cross Cultural Study of B2B Advertising. 2016. Paper presented at 30th International Society of Franchising (ISOF), Groningen, The Netherlands.

Author

Watson, Anna ; Wright, Owen ; Dada, Lola. / Franchising Sales Rhetoric : A Cross Cultural Study of B2B Advertising. Paper presented at 30th International Society of Franchising (ISOF), Groningen, The Netherlands.

Bibtex

@conference{cebfb5df8fa04467bc6253ead860da8a,
title = "Franchising Sales Rhetoric: A Cross Cultural Study of B2B Advertising",
author = "Anna Watson and Owen Wright and Lola Dada",
year = "2016",
month = jun,
day = "9",
language = "English",
note = "30th International Society of Franchising (ISOF), Groningen, The Netherlands ; Conference date: 09-06-2016 Through 11-06-2016",

}

RIS

TY - CONF

T1 - Franchising Sales Rhetoric

T2 - 30th International Society of Franchising (ISOF), Groningen, The Netherlands

AU - Watson, Anna

AU - Wright, Owen

AU - Dada, Lola

PY - 2016/6/9

Y1 - 2016/6/9

M3 - Conference paper

Y2 - 9 June 2016 through 11 June 2016

ER -