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Games of skill and chance: promotional competitions - mediated communications or (ids)organised consumption?

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published
  • S A Eccles
  • D MacGregor
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Publication date2002
Host publicationAcademy of Marketing Annual Conference (University of Nottingham) - 2002
Place of PublicationN/A
Publisherunknown
<mark>Original language</mark>English