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Guest editorial: Package design: overcoming challenges for brands

Research output: Contribution to Journal/Magazine › Editorial › peer-review

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Guest editorial: Package design: overcoming challenges for brands. / Chrysochou, P.; Orth, U.R.; Skandalis, A. et al.
In: Journal of Product and Brand Management, Vol. 34, No. 2, 31.03.2025, p. 153-157.

Research output: Contribution to Journal/Magazine › Editorial › peer-review

Harvard

Chrysochou, P, Orth, UR, Skandalis, A & Brennan, L 2025, 'Guest editorial: Package design: overcoming challenges for brands', Journal of Product and Brand Management, vol. 34, no. 2, pp. 153-157. https://doi.org/10.1108/JPBM-03-2025-028

APA

Chrysochou, P., Orth, U. R., Skandalis, A., & Brennan, L. (2025). Guest editorial: Package design: overcoming challenges for brands. Journal of Product and Brand Management, 34(2), 153-157. https://doi.org/10.1108/JPBM-03-2025-028

Vancouver

Chrysochou P, Orth UR, Skandalis A, Brennan L. Guest editorial: Package design: overcoming challenges for brands. Journal of Product and Brand Management. 2025 Mar 31;34(2):153-157. Epub 2025 Feb 13. doi: 10.1108/JPBM-03-2025-028

Author

Chrysochou, P. ; Orth, U.R. ; Skandalis, A. et al. / Guest editorial: Package design: overcoming challenges for brands. In: Journal of Product and Brand Management. 2025 ; Vol. 34, No. 2. pp. 153-157.

Bibtex

@article{59a02e7aae654199850d5920016e1545,
title = "Guest editorial: Package design: overcoming challenges for brands",
author = "P. Chrysochou and U.R. Orth and A. Skandalis and L. Brennan",
year = "2025",
month = mar,
day = "31",
doi = "10.1108/JPBM-03-2025-028",
language = "English",
volume = "34",
pages = "153--157",
journal = "Journal of Product and Brand Management",
issn = "1061-0421",
publisher = "Emerald Group Publishing Ltd.",
number = "2",

}

RIS

TY - JOUR

T1 - Guest editorial: Package design: overcoming challenges for brands

AU - Chrysochou, P.

AU - Orth, U.R.

AU - Skandalis, A.

AU - Brennan, L.

PY - 2025/3/31

Y1 - 2025/3/31

U2 - 10.1108/JPBM-03-2025-028

DO - 10.1108/JPBM-03-2025-028

M3 - Editorial

VL - 34

SP - 153

EP - 157

JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

SN - 1061-0421

IS - 2

ER -