TY - UNPB

T1 - Habit, aggregation and long memory: evidence from television audience data

AU - Byers, D

AU - Peel, D

AU - Thomas, D A

PY - 2005

Y1 - 2005

N2 - Many economic outcomes appear to be influenced by habit or commitment, giving rise to persistence. In cases where the decision is binary and persistent, the aggregation of individual time series can result in a fractionally integrated process for the aggregate data. Certain television programmes appear to engender commitment on the part of viewers and the decision to watch or not is clearly binary. We report an empirical analysis of television audience data and show that these series can be modelled as I(d) processes. We also investigate the proposition that temporal aggregation of a fractionally-integrated series leaves the value of d unchanged.

AB - Many economic outcomes appear to be influenced by habit or commitment, giving rise to persistence. In cases where the decision is binary and persistent, the aggregation of individual time series can result in a fractionally integrated process for the aggregate data. Certain television programmes appear to engender commitment on the part of viewers and the decision to watch or not is clearly binary. We report an empirical analysis of television audience data and show that these series can be modelled as I(d) processes. We also investigate the proposition that temporal aggregation of a fractionally-integrated series leaves the value of d unchanged.

KW - Long Memory

KW - Fractional Processes

KW - Aggregation

KW - Habit

M3 - Working paper

T3 - Economics Working Paper Series

BT - Habit, aggregation and long memory: evidence from television audience data

PB - The Department of Economics

CY - Lancaster University

ER -