Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract
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TY - CHAP
T1 - Helping or hindering? the ambivalent role of siblings as socialization agents within family consumption
T2 - "All in the family: Intra-family coalitional influences on consumption" ACR special session
AU - Kerrane, Ben
AU - Hogg, Margaret
PY - 2011
Y1 - 2011
N2 - We examine sibling relationships and how such relationships shape consumer socialization of children. Using in-depth interviews with twenty-nine family informants, we find that sibling relationships are often ambivalent and volatile. Consumption choices (e.g., brand selection) are often shaped by siblings who are filters, as well as sources, for market-place information.
AB - We examine sibling relationships and how such relationships shape consumer socialization of children. Using in-depth interviews with twenty-nine family informants, we find that sibling relationships are often ambivalent and volatile. Consumption choices (e.g., brand selection) are often shaped by siblings who are filters, as well as sources, for market-place information.
M3 - Abstract
VL - 39
SP - 244
BT - Advances in Consumer Research
A2 - Ahluwalia, Rohini
A2 - Chartrand, Tanya L.
A2 - Ratner, Rebecca K.
PB - Association for Consumer Research
CY - Duluth, MN
ER -