Final published version
Licence: CC BY: Creative Commons Attribution 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Hidden in plain sight- Audience engagement in China’s data journalism
AU - Yin, Qi
AU - Zheng, Sharon
AU - Wu, Shubin
PY - 2024/7/31
Y1 - 2024/7/31
N2 - This article delves into the strategies of different Chinese news organizations’ (e.g., state-owned media, we-media, private news organizations) engagement with audiences in data journalism, aiming to attain dual legitimacy (identity legitimacy and institutional legitimacy) within the unique landscape of the digital media era in China. Utilizing the lens of organizational legitimacy, qualitative interviews were conducted with 26 Chinese data news practitioners. The findings reveal that news entities have adopted “restrictive involvement” and “substitutive involvement” strategies to limit audience engagement to superficial interactions within the consumption process of data journalism. Identity legitimacy has traditionally served as the primary incentive for news organizations to engage audiences, while institutional legitimacy has constrained the forms and degrees of audience engagement. The study posits that audience deployment by news organizations is more of a rhetorical maneuver than a practical engagement, symbolically involving audiences in China’s data news production. This research contributes an institutional perspective to the understanding of data journalism and audience engagement dynamics, shedding light on the intricate interactions between news entities, audiences, technology and the state within China’s context.
AB - This article delves into the strategies of different Chinese news organizations’ (e.g., state-owned media, we-media, private news organizations) engagement with audiences in data journalism, aiming to attain dual legitimacy (identity legitimacy and institutional legitimacy) within the unique landscape of the digital media era in China. Utilizing the lens of organizational legitimacy, qualitative interviews were conducted with 26 Chinese data news practitioners. The findings reveal that news entities have adopted “restrictive involvement” and “substitutive involvement” strategies to limit audience engagement to superficial interactions within the consumption process of data journalism. Identity legitimacy has traditionally served as the primary incentive for news organizations to engage audiences, while institutional legitimacy has constrained the forms and degrees of audience engagement. The study posits that audience deployment by news organizations is more of a rhetorical maneuver than a practical engagement, symbolically involving audiences in China’s data news production. This research contributes an institutional perspective to the understanding of data journalism and audience engagement dynamics, shedding light on the intricate interactions between news entities, audiences, technology and the state within China’s context.
U2 - 10.1177/14648849241248349
DO - 10.1177/14648849241248349
M3 - Journal article
VL - 25
SP - 1559
EP - 1577
JO - Journalism
JF - Journalism
SN - 1464-8849
IS - 7
ER -