This study draws on data from the GenderEYE project, research conducted in England between 2018 and 2020, which aimed to examine the recruitment, support and retention of male teachers within early years education (EYE) with a view of developing a more gender diverse workforce in this sector. Data collection was by means of a survey, 9 case studies with early years settings and interviews with key stakeholders. In this study, we examine a key finding about the persistently low numbers of male EYE professionals, linking this to another finding concerning a lack of specific strategy to recruit and support men.