Home > Research > Publications & Outputs > How Seeded Marketing Campaign Size, Content, an...

Research

Associated organisational unit

View graph of relations

How Seeded Marketing Campaign Size, Content, and Duration Drive Sales

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Standard

How Seeded Marketing Campaign Size, Content, and Duration Drive Sales. / Phieler, Ulrike; Dost, Florian.
2018. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

Phieler, U & Dost, F 2018, 'How Seeded Marketing Campaign Size, Content, and Duration Drive Sales', Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom, 29/05/18 - 1/06/18.

APA

Phieler, U., & Dost, F. (2018). How Seeded Marketing Campaign Size, Content, and Duration Drive Sales. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.

Vancouver

Phieler U, Dost F. How Seeded Marketing Campaign Size, Content, and Duration Drive Sales. 2018. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.

Author

Phieler, Ulrike ; Dost, Florian. / How Seeded Marketing Campaign Size, Content, and Duration Drive Sales. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.

Bibtex

@conference{45148a4d1a244fdf9b4d3788cbb29b5c,
title = "How Seeded Marketing Campaign Size, Content, and Duration Drive Sales",
author = "Ulrike Phieler and Florian Dost",
year = "2018",
language = "English",
note = "47th EMAC Annual Conference, EMAC ; Conference date: 29-05-2018 Through 01-06-2018",
url = "http://www.emac-2018.org",

}

RIS

TY - CONF

T1 - How Seeded Marketing Campaign Size, Content, and Duration Drive Sales

AU - Phieler, Ulrike

AU - Dost, Florian

N1 - Conference code: 47

PY - 2018

Y1 - 2018

M3 - Conference paper

T2 - 47th EMAC Annual Conference

Y2 - 29 May 2018 through 1 June 2018

ER -