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How the multimedia communication of strategy can enable more effective recall and learning

Research output: Contribution to Journal/MagazineJournal articlepeer-review

<mark>Journal publication date</mark>1/12/2019
<mark>Journal</mark>Academy of Management Learning and Education
Issue number4
Number of pages20
Pages (from-to)527-546
Publication StatusPublished
Early online date31/07/19
<mark>Original language</mark>English


Many claims have been made about the learning benefits of communicating strategies in multi-media picture plus text formats, rather than mono-media text-only formats. However, there is little theorization and empirical evidence to support these claims. Drawing upon Cognitive Load Theory to develop learning-related hypotheses, this manuscript reports on a multi-country experiment that tests the effects of different modes of strategy communication on student learning. The results show the learning benefits to students of multi-media presentations of strategy and suggests how strategy professors should further encourage students to draw strategies in class.