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Hubbub-An innovative customer support forum

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Published

Standard

Hubbub-An innovative customer support forum. / Nguyen, Duong; Thompson, Simon; Hoile, Cefn.
Social Aspects of the Web (SAW 2008), Advances in Accessing Deep Web (ADW 2008), E-Learning for Business Needs. ed. / Domonik Flejter; Slawomir Grzonkowski; Tomasz Kaczmarek; Marek Kowalkiewicz; Tadhg Nagle; Jonny Parkes. Vol. 333 CEUR Workshop Proceedings, 2008. p. 55-67.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Harvard

Nguyen, D, Thompson, S & Hoile, C 2008, Hubbub-An innovative customer support forum. in D Flejter, S Grzonkowski, T Kaczmarek, M Kowalkiewicz, T Nagle & J Parkes (eds), Social Aspects of the Web (SAW 2008), Advances in Accessing Deep Web (ADW 2008), E-Learning for Business Needs. vol. 333, CEUR Workshop Proceedings, pp. 55-67, Social Aspects of the Web (SAW 2008), Advances in Accessing Deep Web (ADW 2008), E-Learning for Business Needs, Innsbruck, Austria, 6/05/08. <http://ceur-ws.org/Vol-333/>

APA

Nguyen, D., Thompson, S., & Hoile, C. (2008). Hubbub-An innovative customer support forum. In D. Flejter, S. Grzonkowski, T. Kaczmarek, M. Kowalkiewicz, T. Nagle, & J. Parkes (Eds.), Social Aspects of the Web (SAW 2008), Advances in Accessing Deep Web (ADW 2008), E-Learning for Business Needs (Vol. 333, pp. 55-67). CEUR Workshop Proceedings. http://ceur-ws.org/Vol-333/

Vancouver

Nguyen D, Thompson S, Hoile C. Hubbub-An innovative customer support forum. In Flejter D, Grzonkowski S, Kaczmarek T, Kowalkiewicz M, Nagle T, Parkes J, editors, Social Aspects of the Web (SAW 2008), Advances in Accessing Deep Web (ADW 2008), E-Learning for Business Needs. Vol. 333. CEUR Workshop Proceedings. 2008. p. 55-67

Author

Nguyen, Duong ; Thompson, Simon ; Hoile, Cefn. / Hubbub-An innovative customer support forum. Social Aspects of the Web (SAW 2008), Advances in Accessing Deep Web (ADW 2008), E-Learning for Business Needs. editor / Domonik Flejter ; Slawomir Grzonkowski ; Tomasz Kaczmarek ; Marek Kowalkiewicz ; Tadhg Nagle ; Jonny Parkes. Vol. 333 CEUR Workshop Proceedings, 2008. pp. 55-67

Bibtex

@inproceedings{2bceb3e2acad4eab80c4c650ad8e0ddc,
title = "Hubbub-An innovative customer support forum",
abstract = "Internet user forums have been proven to be effective not just as a community meeting place but also as a supporting tool for various business products. Traditional forums are designed with ”browse and read” journey in which users have to select the right sub forum to get into and select topics to read from within. However, we have identified a new trend in forum design toward community question answering systems with an ”ask questions first” user journey, a topic-less organisation, search based information retrieval and social network inspired alerting. Here, we report on the implementation and trial of such a forum, Hubbub, that epitomizes the aforementioned trend. It is designed to eliminate key issues found in current forum technologies and has been fielded as a support channel for a BT Softphone product, resulting in a significant reduction in support costs. We then report on the performance of this forum in practice and speculate on the reasons that forum design is taking this direction. Finally, we conclude the paper with some thought about future direction of forums in the Web 2.0 era.",
author = "Duong Nguyen and Simon Thompson and Cefn Hoile",
year = "2008",
language = "English",
volume = "333",
pages = "55--67",
editor = "Domonik Flejter and Slawomir Grzonkowski and Tomasz Kaczmarek and Marek Kowalkiewicz and Tadhg Nagle and Jonny Parkes",
booktitle = "Social Aspects of the Web (SAW 2008), Advances in Accessing Deep Web (ADW 2008), E-Learning for Business Needs",
publisher = "CEUR Workshop Proceedings",
note = "Social Aspects of the Web (SAW 2008), Advances in Accessing Deep Web (ADW 2008), E-Learning for Business Needs ; Conference date: 06-05-2008 Through 07-05-2008",

}

RIS

TY - GEN

T1 - Hubbub-An innovative customer support forum

AU - Nguyen, Duong

AU - Thompson, Simon

AU - Hoile, Cefn

PY - 2008

Y1 - 2008

N2 - Internet user forums have been proven to be effective not just as a community meeting place but also as a supporting tool for various business products. Traditional forums are designed with ”browse and read” journey in which users have to select the right sub forum to get into and select topics to read from within. However, we have identified a new trend in forum design toward community question answering systems with an ”ask questions first” user journey, a topic-less organisation, search based information retrieval and social network inspired alerting. Here, we report on the implementation and trial of such a forum, Hubbub, that epitomizes the aforementioned trend. It is designed to eliminate key issues found in current forum technologies and has been fielded as a support channel for a BT Softphone product, resulting in a significant reduction in support costs. We then report on the performance of this forum in practice and speculate on the reasons that forum design is taking this direction. Finally, we conclude the paper with some thought about future direction of forums in the Web 2.0 era.

AB - Internet user forums have been proven to be effective not just as a community meeting place but also as a supporting tool for various business products. Traditional forums are designed with ”browse and read” journey in which users have to select the right sub forum to get into and select topics to read from within. However, we have identified a new trend in forum design toward community question answering systems with an ”ask questions first” user journey, a topic-less organisation, search based information retrieval and social network inspired alerting. Here, we report on the implementation and trial of such a forum, Hubbub, that epitomizes the aforementioned trend. It is designed to eliminate key issues found in current forum technologies and has been fielded as a support channel for a BT Softphone product, resulting in a significant reduction in support costs. We then report on the performance of this forum in practice and speculate on the reasons that forum design is taking this direction. Finally, we conclude the paper with some thought about future direction of forums in the Web 2.0 era.

M3 - Conference contribution/Paper

VL - 333

SP - 55

EP - 67

BT - Social Aspects of the Web (SAW 2008), Advances in Accessing Deep Web (ADW 2008), E-Learning for Business Needs

A2 - Flejter, Domonik

A2 - Grzonkowski, Slawomir

A2 - Kaczmarek, Tomasz

A2 - Kowalkiewicz, Marek

A2 - Nagle, Tadhg

A2 - Parkes, Jonny

PB - CEUR Workshop Proceedings

T2 - Social Aspects of the Web (SAW 2008), Advances in Accessing Deep Web (ADW 2008), E-Learning for Business Needs

Y2 - 6 May 2008 through 7 May 2008

ER -