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‘If He Just Knew Who We Were’: Microworkers’ Emerging Bonds of Attachment in a Fragmented Employment Relationship

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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‘If He Just Knew Who We Were’: Microworkers’ Emerging Bonds of Attachment in a Fragmented Employment Relationship. / Panteli, Niki; Rapti, Andriana; Scholarios, Dora.
In: Work, Employment and Society, Vol. 34, No. 3, 01.06.2020, p. 476-494.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Panteli, N, Rapti, A & Scholarios, D 2020, '‘If He Just Knew Who We Were’: Microworkers’ Emerging Bonds of Attachment in a Fragmented Employment Relationship', Work, Employment and Society, vol. 34, no. 3, pp. 476-494. https://doi.org/10.1177/0950017019897872

APA

Panteli, N., Rapti, A., & Scholarios, D. (2020). ‘If He Just Knew Who We Were’: Microworkers’ Emerging Bonds of Attachment in a Fragmented Employment Relationship. Work, Employment and Society, 34(3), 476-494. https://doi.org/10.1177/0950017019897872

Vancouver

Panteli N, Rapti A, Scholarios D. ‘If He Just Knew Who We Were’: Microworkers’ Emerging Bonds of Attachment in a Fragmented Employment Relationship. Work, Employment and Society. 2020 Jun 1;34(3):476-494. Epub 2020 Jan 27. doi: 10.1177/0950017019897872

Author

Panteli, Niki ; Rapti, Andriana ; Scholarios, Dora. / ‘If He Just Knew Who We Were’ : Microworkers’ Emerging Bonds of Attachment in a Fragmented Employment Relationship. In: Work, Employment and Society. 2020 ; Vol. 34, No. 3. pp. 476-494.

Bibtex

@article{2ec3ee75193e4ea786fa977619549391,
title = "{\textquoteleft}If He Just Knew Who We Were{\textquoteright}: Microworkers{\textquoteright} Emerging Bonds of Attachment in a Fragmented Employment Relationship",
abstract = "Using the lens of attachment, we explore microworkers{\textquoteright} views of their employment relationship. Microwork comprises short-term, task-focused exchanges with large numbers of end-users (requesters), implying transitory and transactional relationships. Other key parties, however, include the platform which digitally meditates worker–requester relationships and the online microworker community. We explore the nature of attachment with these parties and the implications for microworkers{\textquoteright} employment experiences. Using data from a workers{\textquoteright} campaign directed at Amazon Mechanical Turk and CEO Jeff Bezos, we demonstrate multiple, dynamic bonds – primarily acquiescence and instrumental bonds – towards requesters and the platform, and identification with the online community. Microworkers also expressed dedication towards the platform. We consider how attachment buffers the exploitative employment relationship and how community bonds mobilise collective worker voice.",
keywords = "digital labour, employment relationship, gig economy, microworkers, platform labour, work attachment",
author = "Niki Panteli and Andriana Rapti and Dora Scholarios",
note = "Publisher Copyright: {\textcopyright} The Author(s) 2020.",
year = "2020",
month = jun,
day = "1",
doi = "10.1177/0950017019897872",
language = "English",
volume = "34",
pages = "476--494",
journal = "Work, Employment and Society",
issn = "0950-0170",
publisher = "SAGE Publications Ltd",
number = "3",

}

RIS

TY - JOUR

T1 - ‘If He Just Knew Who We Were’

T2 - Microworkers’ Emerging Bonds of Attachment in a Fragmented Employment Relationship

AU - Panteli, Niki

AU - Rapti, Andriana

AU - Scholarios, Dora

N1 - Publisher Copyright: © The Author(s) 2020.

PY - 2020/6/1

Y1 - 2020/6/1

N2 - Using the lens of attachment, we explore microworkers’ views of their employment relationship. Microwork comprises short-term, task-focused exchanges with large numbers of end-users (requesters), implying transitory and transactional relationships. Other key parties, however, include the platform which digitally meditates worker–requester relationships and the online microworker community. We explore the nature of attachment with these parties and the implications for microworkers’ employment experiences. Using data from a workers’ campaign directed at Amazon Mechanical Turk and CEO Jeff Bezos, we demonstrate multiple, dynamic bonds – primarily acquiescence and instrumental bonds – towards requesters and the platform, and identification with the online community. Microworkers also expressed dedication towards the platform. We consider how attachment buffers the exploitative employment relationship and how community bonds mobilise collective worker voice.

AB - Using the lens of attachment, we explore microworkers’ views of their employment relationship. Microwork comprises short-term, task-focused exchanges with large numbers of end-users (requesters), implying transitory and transactional relationships. Other key parties, however, include the platform which digitally meditates worker–requester relationships and the online microworker community. We explore the nature of attachment with these parties and the implications for microworkers’ employment experiences. Using data from a workers’ campaign directed at Amazon Mechanical Turk and CEO Jeff Bezos, we demonstrate multiple, dynamic bonds – primarily acquiescence and instrumental bonds – towards requesters and the platform, and identification with the online community. Microworkers also expressed dedication towards the platform. We consider how attachment buffers the exploitative employment relationship and how community bonds mobilise collective worker voice.

KW - digital labour

KW - employment relationship

KW - gig economy

KW - microworkers

KW - platform labour

KW - work attachment

U2 - 10.1177/0950017019897872

DO - 10.1177/0950017019897872

M3 - Journal article

AN - SCOPUS:85078398092

VL - 34

SP - 476

EP - 494

JO - Work, Employment and Society

JF - Work, Employment and Society

SN - 0950-0170

IS - 3

ER -