Home > Research > Publications & Outputs > Impact of IT Ambidexterity on New Product Devel...

Links

Text available via DOI:

View graph of relations

Impact of IT Ambidexterity on New Product Development Speed: Theory and Empirical Evidence.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published
Close
Article number3
<mark>Journal publication date</mark>1/06/2020
<mark>Journal</mark>Decis. Sci.
Issue number3
Volume51
Number of pages36
Pages (from-to)655-690
Publication StatusPublished
Early online date18/06/19
<mark>Original language</mark>English

Abstract

New product development (NPD) speed is becoming an important weapon by which firms can gain market share in today's competitive and complex market environments, where consumer preferences change rapidly. Drawing on the information technology (IT)-enabled organizational capabilities perspective, this study proposes that IT ambidexterity—the simultaneous pursuit of IT exploitation and IT exploration, which has become imperative in modern industry to sustain the business value of IT—enhances NPD speed by facilitating operational agility. We examine the proposed relationship of IT ambidexterity with the potential moderating role of market complexity in a sample composed of 292 British high-tech firms. Our findings, based on a moderated-mediation analysis, suggest that the impact of IT ambidexterity on NPD speed is mediated by operational agility and that the mediation effect is especially pronounced in complex markets. The resulting theoretical arguments and empirical evidence yield further insights into the strategic impacts of IT.

Bibliographic note

DBLP License: DBLP's bibliographic metadata records provided through http://dblp.org/ are distributed under a Creative Commons CC0 1.0 Universal Public Domain Dedication. Although the bibliographic metadata records are provided consistent with CC0 1.0 Dedication, the content described by the metadata records is not. Content may be subject to copyright, rights of privacy, rights of publicity and other restrictions.