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    Rights statement: The final, definitive version of this article has been published in the Journal, California Management Review, 62 (4), 2020, © SAGE Publications Ltd, 2020 by SAGE Publications Ltd at the California Management Review page: https://journals.sagepub.com/home/cmr on SAGE Journals Online: http://journals.sagepub.com/

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Implementing a Digital Strategy: Learning from the Experience of Three Digital Transformation Projects

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

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Implementing a Digital Strategy: Learning from the Experience of Three Digital Transformation Projects. / Correani, A.; De Massis, A.; Frattini, F. et al.
In: California Management Review, Vol. 62, No. 4, 01.08.2020, p. 37-56.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Correani, A, De Massis, A, Frattini, F, Petruzzelli, AM & Natalicchio, A 2020, 'Implementing a Digital Strategy: Learning from the Experience of Three Digital Transformation Projects', California Management Review, vol. 62, no. 4, pp. 37-56. https://doi.org/10.1177/0008125620934864

APA

Correani, A., De Massis, A., Frattini, F., Petruzzelli, A. M., & Natalicchio, A. (2020). Implementing a Digital Strategy: Learning from the Experience of Three Digital Transformation Projects. California Management Review, 62(4), 37-56. https://doi.org/10.1177/0008125620934864

Vancouver

Correani A, De Massis A, Frattini F, Petruzzelli AM, Natalicchio A. Implementing a Digital Strategy: Learning from the Experience of Three Digital Transformation Projects. California Management Review. 2020 Aug 1;62(4):37-56. Epub 2020 Jul 3. doi: 10.1177/0008125620934864

Author

Correani, A. ; De Massis, A. ; Frattini, F. et al. / Implementing a Digital Strategy : Learning from the Experience of Three Digital Transformation Projects. In: California Management Review. 2020 ; Vol. 62, No. 4. pp. 37-56.

Bibtex

@article{cd281f04fdc448b89d06f890552f6344,
title = "Implementing a Digital Strategy: Learning from the Experience of Three Digital Transformation Projects",
abstract = "The rapid growth of digital technologies and the extraordinary amount of data that devices and applications collect each day are increasingly driving companies to radically transform the business architecture through which they create and appropriate value. However, companies may fail to extract value from digital transformation due to the disconnection between strategy formulation and strategy implementation. Through the analysis of three case studies of firms that digitally transformed their business - namely ABB, CNH Industrial, and Vodafone -, this article presents a framework than can help companies implement their digital transformation strategy and thereby renovate their business model. ",
keywords = "digital strategy, digital transformation, strategy implementation",
author = "A. Correani and {De Massis}, A. and F. Frattini and A.M. Petruzzelli and A. Natalicchio",
note = "The final, definitive version of this article has been published in the Journal, California Management Review, 62 (4), 2020, {\textcopyright} SAGE Publications Ltd, 2020 by SAGE Publications Ltd at the California Management Review page: https://journals.sagepub.com/home/cmr on SAGE Journals Online: http://journals.sagepub.com/ ",
year = "2020",
month = aug,
day = "1",
doi = "10.1177/0008125620934864",
language = "English",
volume = "62",
pages = "37--56",
journal = "California Management Review",
issn = "0008-1256",
publisher = "Haas School of Business",
number = "4",

}

RIS

TY - JOUR

T1 - Implementing a Digital Strategy

T2 - Learning from the Experience of Three Digital Transformation Projects

AU - Correani, A.

AU - De Massis, A.

AU - Frattini, F.

AU - Petruzzelli, A.M.

AU - Natalicchio, A.

N1 - The final, definitive version of this article has been published in the Journal, California Management Review, 62 (4), 2020, © SAGE Publications Ltd, 2020 by SAGE Publications Ltd at the California Management Review page: https://journals.sagepub.com/home/cmr on SAGE Journals Online: http://journals.sagepub.com/

PY - 2020/8/1

Y1 - 2020/8/1

N2 - The rapid growth of digital technologies and the extraordinary amount of data that devices and applications collect each day are increasingly driving companies to radically transform the business architecture through which they create and appropriate value. However, companies may fail to extract value from digital transformation due to the disconnection between strategy formulation and strategy implementation. Through the analysis of three case studies of firms that digitally transformed their business - namely ABB, CNH Industrial, and Vodafone -, this article presents a framework than can help companies implement their digital transformation strategy and thereby renovate their business model.

AB - The rapid growth of digital technologies and the extraordinary amount of data that devices and applications collect each day are increasingly driving companies to radically transform the business architecture through which they create and appropriate value. However, companies may fail to extract value from digital transformation due to the disconnection between strategy formulation and strategy implementation. Through the analysis of three case studies of firms that digitally transformed their business - namely ABB, CNH Industrial, and Vodafone -, this article presents a framework than can help companies implement their digital transformation strategy and thereby renovate their business model.

KW - digital strategy

KW - digital transformation

KW - strategy implementation

U2 - 10.1177/0008125620934864

DO - 10.1177/0008125620934864

M3 - Journal article

VL - 62

SP - 37

EP - 56

JO - California Management Review

JF - California Management Review

SN - 0008-1256

IS - 4

ER -