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Influential factors of pro-environmental behaviors among franchisees in the fast-food sector

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Influential factors of pro-environmental behaviors among franchisees in the fast-food sector. / Dada, L.; Perrigot, R.; Watson, A.
In: Business Strategy and the Environment, Vol. 33, No. 3, 01.03.2024, p. 2301-2313.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Dada, L, Perrigot, R & Watson, A 2024, 'Influential factors of pro-environmental behaviors among franchisees in the fast-food sector', Business Strategy and the Environment, vol. 33, no. 3, pp. 2301-2313. https://doi.org/10.1002/bse.3599

APA

Dada, L., Perrigot, R., & Watson, A. (2024). Influential factors of pro-environmental behaviors among franchisees in the fast-food sector. Business Strategy and the Environment, 33(3), 2301-2313. https://doi.org/10.1002/bse.3599

Vancouver

Dada L, Perrigot R, Watson A. Influential factors of pro-environmental behaviors among franchisees in the fast-food sector. Business Strategy and the Environment. 2024 Mar 1;33(3):2301-2313. Epub 2023 Oct 24. doi: 10.1002/bse.3599

Author

Dada, L. ; Perrigot, R. ; Watson, A. / Influential factors of pro-environmental behaviors among franchisees in the fast-food sector. In: Business Strategy and the Environment. 2024 ; Vol. 33, No. 3. pp. 2301-2313.

Bibtex

@article{81dbfa3fdb994742b6da97c48106b681,
title = "Influential factors of pro-environmental behaviors among franchisees in the fast-food sector",
abstract = "In spite of the increasing attention on environmental sustainability, there is a dearth of knowledge about franchisees' pro‐environmental behaviors. This study aims to understand the factors that influence the extent to which franchisees engage in pro‐environmental behaviors in the fast‐food sector. The research is based on in‐depth interviews with franchisees operating restaurants in the fast‐food sector in France. The empirical evidence in this qualitative study shows how franchisees' pro‐environmental behaviors can be explained as a result of organizational and personal factors, thereby extending the theory of planned behavior, norm‐activation‐model and organizational support theory within the franchising context. This study offers avenues for more research on green practices in franchising, as well as in the hospitality sector and other sectors such as retailing. It provides important implications for franchise practitioners in the fast‐food sector on how to create a more environmentally sustainable business model. The findings offer the first known model of pro‐environmental behaviors of franchisees.",
keywords = "fast food, franchising, norm-activation-model, organizational support theory, pro-environmental behaviors, theory of planned behavior",
author = "L. Dada and R. Perrigot and A. Watson",
year = "2024",
month = mar,
day = "1",
doi = "10.1002/bse.3599",
language = "English",
volume = "33",
pages = "2301--2313",
journal = "Business Strategy and the Environment",
issn = "0964-4733",
publisher = "John Wiley and Sons Ltd",
number = "3",

}

RIS

TY - JOUR

T1 - Influential factors of pro-environmental behaviors among franchisees in the fast-food sector

AU - Dada, L.

AU - Perrigot, R.

AU - Watson, A.

PY - 2024/3/1

Y1 - 2024/3/1

N2 - In spite of the increasing attention on environmental sustainability, there is a dearth of knowledge about franchisees' pro‐environmental behaviors. This study aims to understand the factors that influence the extent to which franchisees engage in pro‐environmental behaviors in the fast‐food sector. The research is based on in‐depth interviews with franchisees operating restaurants in the fast‐food sector in France. The empirical evidence in this qualitative study shows how franchisees' pro‐environmental behaviors can be explained as a result of organizational and personal factors, thereby extending the theory of planned behavior, norm‐activation‐model and organizational support theory within the franchising context. This study offers avenues for more research on green practices in franchising, as well as in the hospitality sector and other sectors such as retailing. It provides important implications for franchise practitioners in the fast‐food sector on how to create a more environmentally sustainable business model. The findings offer the first known model of pro‐environmental behaviors of franchisees.

AB - In spite of the increasing attention on environmental sustainability, there is a dearth of knowledge about franchisees' pro‐environmental behaviors. This study aims to understand the factors that influence the extent to which franchisees engage in pro‐environmental behaviors in the fast‐food sector. The research is based on in‐depth interviews with franchisees operating restaurants in the fast‐food sector in France. The empirical evidence in this qualitative study shows how franchisees' pro‐environmental behaviors can be explained as a result of organizational and personal factors, thereby extending the theory of planned behavior, norm‐activation‐model and organizational support theory within the franchising context. This study offers avenues for more research on green practices in franchising, as well as in the hospitality sector and other sectors such as retailing. It provides important implications for franchise practitioners in the fast‐food sector on how to create a more environmentally sustainable business model. The findings offer the first known model of pro‐environmental behaviors of franchisees.

KW - fast food

KW - franchising

KW - norm-activation-model

KW - organizational support theory

KW - pro-environmental behaviors

KW - theory of planned behavior

U2 - 10.1002/bse.3599

DO - 10.1002/bse.3599

M3 - Journal article

VL - 33

SP - 2301

EP - 2313

JO - Business Strategy and the Environment

JF - Business Strategy and the Environment

SN - 0964-4733

IS - 3

ER -