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    Rights statement: This is the author’s version of a work that was accepted for publication in International Journal of Research in Marketing. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in International Journal of Research in Marketing, 35, 1, 2018 DOI: 10.1016/S0370-1573(02)00269-7

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Innovations and technological comebacks

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Innovations and technological comebacks. / Foucart, R.; Wan, C.; Wang, S.
In: International Journal of Research in Marketing, Vol. 35, No. 1, 01.03.2018, p. 1-14.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Foucart, R, Wan, C & Wang, S 2018, 'Innovations and technological comebacks', International Journal of Research in Marketing, vol. 35, no. 1, pp. 1-14. https://doi.org/10.1016/j.ijresmar.2017.11.002

APA

Foucart, R., Wan, C., & Wang, S. (2018). Innovations and technological comebacks. International Journal of Research in Marketing, 35(1), 1-14. https://doi.org/10.1016/j.ijresmar.2017.11.002

Vancouver

Foucart R, Wan C, Wang S. Innovations and technological comebacks. International Journal of Research in Marketing. 2018 Mar 1;35(1):1-14. doi: 10.1016/j.ijresmar.2017.11.002

Author

Foucart, R. ; Wan, C. ; Wang, S. / Innovations and technological comebacks. In: International Journal of Research in Marketing. 2018 ; Vol. 35, No. 1. pp. 1-14.

Bibtex

@article{9e13a072948e413d82335e948051032b,
title = "Innovations and technological comebacks",
abstract = "Motivated by the comeback of the vinyl, we explore the idea that the success of a third-generation technology (digital music) can have adverse effects on the second generation (CD) but positive effects on the first one (vinyl). This phenomenon arises in a market if the process of innovation is not transitive. In particular, we identify a condition such that the second generation completely substitutes the first one, the third generation completely substitutes the second one, but the first and the third generations have enough complementarities to coexist. Beyond the case of music industry, our model has implications on product positioning and product design. ",
keywords = "Brand rejuvenation, Comeback, Product design, Product positioning",
author = "R. Foucart and C. Wan and S. Wang",
note = "This is the author{\textquoteright}s version of a work that was accepted for publication in International Journal of Research in Marketing. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in International Journal of Research in Marketing, 35, 1, 2018 DOI: 10.1016/S0370-1573(02)00269-7",
year = "2018",
month = mar,
day = "1",
doi = "10.1016/j.ijresmar.2017.11.002",
language = "English",
volume = "35",
pages = "1--14",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier",
number = "1",

}

RIS

TY - JOUR

T1 - Innovations and technological comebacks

AU - Foucart, R.

AU - Wan, C.

AU - Wang, S.

N1 - This is the author’s version of a work that was accepted for publication in International Journal of Research in Marketing. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in International Journal of Research in Marketing, 35, 1, 2018 DOI: 10.1016/S0370-1573(02)00269-7

PY - 2018/3/1

Y1 - 2018/3/1

N2 - Motivated by the comeback of the vinyl, we explore the idea that the success of a third-generation technology (digital music) can have adverse effects on the second generation (CD) but positive effects on the first one (vinyl). This phenomenon arises in a market if the process of innovation is not transitive. In particular, we identify a condition such that the second generation completely substitutes the first one, the third generation completely substitutes the second one, but the first and the third generations have enough complementarities to coexist. Beyond the case of music industry, our model has implications on product positioning and product design.

AB - Motivated by the comeback of the vinyl, we explore the idea that the success of a third-generation technology (digital music) can have adverse effects on the second generation (CD) but positive effects on the first one (vinyl). This phenomenon arises in a market if the process of innovation is not transitive. In particular, we identify a condition such that the second generation completely substitutes the first one, the third generation completely substitutes the second one, but the first and the third generations have enough complementarities to coexist. Beyond the case of music industry, our model has implications on product positioning and product design.

KW - Brand rejuvenation

KW - Comeback

KW - Product design

KW - Product positioning

U2 - 10.1016/j.ijresmar.2017.11.002

DO - 10.1016/j.ijresmar.2017.11.002

M3 - Journal article

VL - 35

SP - 1

EP - 14

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

IS - 1

ER -