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Research output: Thesis › Doctoral Thesis
Research output: Thesis › Doctoral Thesis
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TY - BOOK
T1 - Insights into the effectuation entrepreneurial approach of small artisan entrepreneurs in Thailand
AU - Supamontri, Kittipoom
PY - 2022
Y1 - 2022
N2 - The aim of this thesis is to gain insights into the role of effectuation in influencing small artisans’ entrepreneurial decisions, actions and performance in Thailand. Specifically, this study examines the impact and role of effectuation on small artisan entrepreneurs’ performance such as improving business performance, strengthening long-term partnership commitment and managing the Covid-19 crisis.
AB - The aim of this thesis is to gain insights into the role of effectuation in influencing small artisans’ entrepreneurial decisions, actions and performance in Thailand. Specifically, this study examines the impact and role of effectuation on small artisan entrepreneurs’ performance such as improving business performance, strengthening long-term partnership commitment and managing the Covid-19 crisis.
KW - effectuation
KW - entrepreneurial behaviors
KW - partnership
KW - artisan
KW - SMEs (small and medium-sized enterprise)
U2 - 10.17635/lancaster/thesis/1555
DO - 10.17635/lancaster/thesis/1555
M3 - Doctoral Thesis
PB - Lancaster University
ER -