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Institutional life of intuitive insights: legitimacy of virtuoso intuitive marketing management

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Institutional life of intuitive insights: legitimacy of virtuoso intuitive marketing management. / Vanharanta, Markus; Chakrabarti, Ronika; Wong, Phoebe.
In: Industrial Marketing Management, Vol. 43, No. 5, 07.2014, p. 760–768.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Vanharanta, M, Chakrabarti, R & Wong, P 2014, 'Institutional life of intuitive insights: legitimacy of virtuoso intuitive marketing management', Industrial Marketing Management, vol. 43, no. 5, pp. 760–768. https://doi.org/10.1016/j.indmarman.2014.04.006

APA

Vanharanta, M., Chakrabarti, R., & Wong, P. (2014). Institutional life of intuitive insights: legitimacy of virtuoso intuitive marketing management. Industrial Marketing Management, 43(5), 760–768. https://doi.org/10.1016/j.indmarman.2014.04.006

Vancouver

Vanharanta M, Chakrabarti R, Wong P. Institutional life of intuitive insights: legitimacy of virtuoso intuitive marketing management. Industrial Marketing Management. 2014 Jul;43(5):760–768. Epub 2014 May 17. doi: 10.1016/j.indmarman.2014.04.006

Author

Vanharanta, Markus ; Chakrabarti, Ronika ; Wong, Phoebe. / Institutional life of intuitive insights : legitimacy of virtuoso intuitive marketing management. In: Industrial Marketing Management. 2014 ; Vol. 43, No. 5. pp. 760–768.

Bibtex

@article{5c32114af01249ffb89defd8813b13df,
title = "Institutional life of intuitive insights: legitimacy of virtuoso intuitive marketing management",
abstract = "Intuitive insights have been recognized as an integral part of marketing and managerial proficiency. In this article, we expand upon this understanding by theorizing the institutional dimension of intuitive expertise. By developing a theoretical framework with supportive propositions we maintain that for intuitive managerial expertise to be effective it requires legitimization in its inter-organizational contexts. Intuitive insights hence have a significant institutional and social existence, irreducible to cognition. This means that institutional logic may support or contradict efficient cognitive strategies, significantly influencing the performance of marketing management. Managerial implications follow to the fields of marketing management and intuitive decision-making.",
keywords = "Institutional theory, Intuition, Legitimacy, Expertise, Marketing management",
author = "Markus Vanharanta and Ronika Chakrabarti and Phoebe Wong",
year = "2014",
month = jul,
doi = "10.1016/j.indmarman.2014.04.006",
language = "English",
volume = "43",
pages = "760–768",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",
number = "5",

}

RIS

TY - JOUR

T1 - Institutional life of intuitive insights

T2 - legitimacy of virtuoso intuitive marketing management

AU - Vanharanta, Markus

AU - Chakrabarti, Ronika

AU - Wong, Phoebe

PY - 2014/7

Y1 - 2014/7

N2 - Intuitive insights have been recognized as an integral part of marketing and managerial proficiency. In this article, we expand upon this understanding by theorizing the institutional dimension of intuitive expertise. By developing a theoretical framework with supportive propositions we maintain that for intuitive managerial expertise to be effective it requires legitimization in its inter-organizational contexts. Intuitive insights hence have a significant institutional and social existence, irreducible to cognition. This means that institutional logic may support or contradict efficient cognitive strategies, significantly influencing the performance of marketing management. Managerial implications follow to the fields of marketing management and intuitive decision-making.

AB - Intuitive insights have been recognized as an integral part of marketing and managerial proficiency. In this article, we expand upon this understanding by theorizing the institutional dimension of intuitive expertise. By developing a theoretical framework with supportive propositions we maintain that for intuitive managerial expertise to be effective it requires legitimization in its inter-organizational contexts. Intuitive insights hence have a significant institutional and social existence, irreducible to cognition. This means that institutional logic may support or contradict efficient cognitive strategies, significantly influencing the performance of marketing management. Managerial implications follow to the fields of marketing management and intuitive decision-making.

KW - Institutional theory

KW - Intuition

KW - Legitimacy

KW - Expertise

KW - Marketing management

U2 - 10.1016/j.indmarman.2014.04.006

DO - 10.1016/j.indmarman.2014.04.006

M3 - Journal article

VL - 43

SP - 760

EP - 768

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

IS - 5

ER -