Integrating Seeded Marketing Campaigns into the Marketing Plan

Management Science

Associated organisational unit

DSI - Foundations

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Standard

Integrating Seeded Marketing Campaigns into the Marketing Plan. / Dost, Florian; Phieler, Ulrike; Haenlein, Michael.
2018. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

Dost, F, Phieler, U & Haenlein, M 2018, 'Integrating Seeded Marketing Campaigns into the Marketing Plan', Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom, 29/05/18 - 1/06/18.

APA

Dost, F., Phieler, U., & Haenlein, M. (2018). Integrating Seeded Marketing Campaigns into the Marketing Plan. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.

Vancouver

Dost F, Phieler U, Haenlein M. Integrating Seeded Marketing Campaigns into the Marketing Plan. 2018. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.

Author

Dost, Florian ; Phieler, Ulrike ; Haenlein, Michael. / Integrating Seeded Marketing Campaigns into the Marketing Plan. Paper presented at 47th EMAC Annual Conference, Glasgow, United Kingdom.

Bibtex

@conference{20c44b85730b43f0bb1d87d8eec6f947,

title = "Integrating Seeded Marketing Campaigns into the Marketing Plan",

author = "Florian Dost and Ulrike Phieler and Michael Haenlein",

year = "2018",

language = "English",

note = "47th EMAC Annual Conference, EMAC ; Conference date: 29-05-2018 Through 01-06-2018",

url = "http://www.emac-2018.org",

}

RIS

TY - CONF

T1 - Integrating Seeded Marketing Campaigns into the Marketing Plan

AU - Dost, Florian

AU - Phieler, Ulrike

AU - Haenlein, Michael

N1 - Conference code: 47

PY - 2018

Y1 - 2018

M3 - Conference paper

T2 - 47th EMAC Annual Conference

Y2 - 29 May 2018 through 1 June 2018

ER -

Research

Associated organisational unit