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Interactive websites: the effects of social presence on customer decisions in the online luxury goods sector

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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Interactive websites: the effects of social presence on customer decisions in the online luxury goods sector. / Salciuviene, Laura; Keeling, Kathy; Tiasuwan, Pakkawadee.
42nd Annual European Marketing Academy Conference (Istanbul). European Marketing Academy, 2013. p. 390.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Salciuviene, L, Keeling, K & Tiasuwan, P 2013, Interactive websites: the effects of social presence on customer decisions in the online luxury goods sector. in 42nd Annual European Marketing Academy Conference (Istanbul). European Marketing Academy, pp. 390. <http://www.emac2013.org/Emac_2013_Proceedings.pdf>

APA

Salciuviene, L., Keeling, K., & Tiasuwan, P. (2013). Interactive websites: the effects of social presence on customer decisions in the online luxury goods sector. In 42nd Annual European Marketing Academy Conference (Istanbul) (pp. 390). European Marketing Academy. http://www.emac2013.org/Emac_2013_Proceedings.pdf

Vancouver

Salciuviene L, Keeling K, Tiasuwan P. Interactive websites: the effects of social presence on customer decisions in the online luxury goods sector. In 42nd Annual European Marketing Academy Conference (Istanbul). European Marketing Academy. 2013. p. 390

Author

Salciuviene, Laura ; Keeling, Kathy ; Tiasuwan, Pakkawadee. / Interactive websites : the effects of social presence on customer decisions in the online luxury goods sector. 42nd Annual European Marketing Academy Conference (Istanbul). European Marketing Academy, 2013. pp. 390

Bibtex

@inproceedings{171c4af8e52f4746bf896ef0bdacda55,
title = "Interactive websites: the effects of social presence on customer decisions in the online luxury goods sector",
abstract = "This research integrates current knowledge and theory to develop a model to explain consumer perceptions with regard to the effect of website interactivity and social presence on patronage decisions in the online luxury goods sector. A sample of 339 adults in the UK provided data for a study of effects of interactivity, social presence, enjoyment, involvement, trust and flow on patronage intentions for a jewellery website. SEM was employed to test those relationships. The results indicate the significant role of website interactivity and social presence, though indirect via trust and flow, on patronage intentions for complex products. The value of this study lines in untangling the relationships between antecedents of patronage intentions in the online retailing context. Implications for practitioners and future research directions are discussed.",
keywords = "Interactive Marketing, Social Presence , Patronage Intentions ",
author = "Laura Salciuviene and Kathy Keeling and Pakkawadee Tiasuwan",
year = "2013",
language = "English",
pages = "390",
booktitle = "42nd Annual European Marketing Academy Conference (Istanbul)",
publisher = "European Marketing Academy",

}

RIS

TY - GEN

T1 - Interactive websites

T2 - the effects of social presence on customer decisions in the online luxury goods sector

AU - Salciuviene, Laura

AU - Keeling, Kathy

AU - Tiasuwan, Pakkawadee

PY - 2013

Y1 - 2013

N2 - This research integrates current knowledge and theory to develop a model to explain consumer perceptions with regard to the effect of website interactivity and social presence on patronage decisions in the online luxury goods sector. A sample of 339 adults in the UK provided data for a study of effects of interactivity, social presence, enjoyment, involvement, trust and flow on patronage intentions for a jewellery website. SEM was employed to test those relationships. The results indicate the significant role of website interactivity and social presence, though indirect via trust and flow, on patronage intentions for complex products. The value of this study lines in untangling the relationships between antecedents of patronage intentions in the online retailing context. Implications for practitioners and future research directions are discussed.

AB - This research integrates current knowledge and theory to develop a model to explain consumer perceptions with regard to the effect of website interactivity and social presence on patronage decisions in the online luxury goods sector. A sample of 339 adults in the UK provided data for a study of effects of interactivity, social presence, enjoyment, involvement, trust and flow on patronage intentions for a jewellery website. SEM was employed to test those relationships. The results indicate the significant role of website interactivity and social presence, though indirect via trust and flow, on patronage intentions for complex products. The value of this study lines in untangling the relationships between antecedents of patronage intentions in the online retailing context. Implications for practitioners and future research directions are discussed.

KW - Interactive Marketing

KW - Social Presence

KW - Patronage Intentions

M3 - Conference contribution/Paper

SP - 390

BT - 42nd Annual European Marketing Academy Conference (Istanbul)

PB - European Marketing Academy

ER -